Lead management is the process of tracking, nurturing, and converting potential customers. It involves identifying, qualifying, and prioritizing leads, then guiding them through the sales funnel to become paying customers.
The different stages of lead management include lead generation, lead segmentation, lead nurturing, and lead distribution.
To improve lead management, focus on identifying your ideal customer to focus your efforts. Use a CRM system to track leads and automate tasks. Prioritize leads via lead scoring. Finally, collaborate between sales and marketing to create a seamless lead handover process.