Drip marketing is a type of marketing strategy. It involves sending a series of emails to contacts at certain intervals or after predefined user actions. When running drip campaigns, the goal is to reach your contacts with timely, targeted, and personalized content.
Morever, drip campaigns are automated. These emails are typically triggered by a specific action or event, such as signing up for a newsletter, making a purchase, or abandoning a shopping cart.
With the help of drip marketing, businesses can nurture leads, drive sales, and build long-lasting customer relationships.