An email autoresponder is a form of marketing automation software that automatically sends an already-prepared email to contacts on your mailing list. The sending of the email is triggered when contacts fulfill certain predefined conditions that can either be characteristic (e.g. date of birth) or behavioral (e.g. contact fills in a subscription form).
Examples include welcome emails, onboarding emails, abandoned cart emails, and order confirmation emails.
Email autoresponders are a powerful tool for businesses to automate their email marketing and improve their customer experience.