An abandoned cart email is an automated email sent to customers after they leave products in their online shopping cart without making a purchase. This follow-up email serves as a gentle nudge, reminding shoppers about the product and reminding them to finish their transaction.
These emails are a highly effective customer retention tactic that ecommerce stores use to increase revenue. They remind shoppers of what they left behind and encourage them to return and complete their purchase. Key benefits of abandoned cart emails include recovered sales and higher conversions.