Comparing Brevo vs. Mailchimp
As Mailchimp prices go up, Brevo stays as affordable as ever. Don’t pay more to grow your business.
Awarded for excellence
Brevo vs. Mailchimp Free Plans: Get more features for $0
Both Brevo and Mailchimp are award-winning platforms that offer email marketing services to help businesses reach their audiences, drive sales, and grow. Brevo holds G2 awards for enterprise and small business solutions and is a top-rated email marketing service on TrustRadius in 2026.
If you’re on a budget or just starting out, both Brevo and Mailchimp offer free plans. The majority of Brevo’s email marketing features are available for free. However, in comparison, Mailchimp offers very limited features on its free plan. Here’s what to expect for $0.
Brevo vs. Mailchimp: Up to 9 times cheaper for bulk emails!
If you’re looking for a high-volume email marketing platform, switching to Brevo will generate serious savings, especially after Mailchimp announced yet another price increase of up to 14.5% for existing users in November 2023 (after a previous increase in December 2022).
When it comes to sending bulk email campaigns, Brevo is the cheaper option. Vs Mailchimp, Brevo can work out up to 9 times cheaper per month in certain cases. Take a look at some of these email sending scenarios.
Reviews from Brevo users who left Mailchimp
Switched from Mailchimp
"So far the transition from using another service (Mailchimp) has been seamless. I noticed that the Brevo platform is more user friendly and not as clunky as MC. We were looking for a platform that was a bit smarter/easier to use."
Great customer service
"Their subscription model (emails sent, not number of people in your database) makes it a perfect option for any size company. No need to worry about growing your database and seeing your costs explode. The only thing that matters is how many emails you sent per day (free plan) or month (paid plan)."
Excellent alternative to MC
"Unlike Mailchimp, Brevo doesn’t nickel-and-dime you for every extra contact or feature. You get access to advanced email sequences, SMS campaigns, and CRM features at a fraction of the cost. Deliverability has been excellent, and the support team is responsive and helpful."
Enjoy Brevo's built-in transactional email functionality at no extra cost
To send transactional emails with Mailchimp (e.g. personalized one-to-one emails like shipping notifications and password resets), this service is charged as a paid add-on on top of your monthly plan. If your small business relies on transactional emails, Mailchimp’s transactional email API will be an added expense to take into account. On top of that, transactional emails are only available in blocks of 25,000 for $20 each and expire after one month.
In contrast to Mailchimp, Brevo lets you send transactional emails as part of your monthly marketing campaigns plan via our SMTP server. It's included in any plan you purchase. Because transactional emails often contain sensitive information, you don’t want them to wind up in Junk Mail or the Gmail “Promotions” tab. That’s why it’s best to separate promotional and transactional emails into separate streams using different domains/IP addresses.
Brevo has the complete transactional functionality available natively within its email marketing solution. You can also send transactional SMS messages.
Another important consideration when it comes to ecommerce and Mailchimp is the transaction fees. Users on the free Websites & Commerce plan can create a Mailchimp store online, but every transaction is hit with a fee in the 0.5%-2% range and Stripe processing fees on top. On the paid plans, Mailchimp applies slightly lower transaction fees, but still leaves you with the credit card fees.
Free forever, no credit card needed
Best for individuals and solopreneurs building an online presence.
Starter
Best for single users starting with email and multi-channel marketing.- From 5,000 emails per month
- Email & SMSSend email & transactional messages. SMS credit sold separately.
- Drag & Drop email editorCraft polished emails fast—just drag, drop, and send.
- Email templatesJumpstart campaigns with responsive templates tailored to your industry and use case.
- AI content generatorDraft subject lines and email copy, adjust tone, and more.
- Advanced segmentationSearch, save, and manage contacts with filters like demographics, website activity, campaign engagement, and custom events. Create as many segments as you need.
- FormsCreate branded forms to capture leads and grow your list. Automatically trigger follow-up emails as soon as someone signs up.
- Basic reporting & analyticsTrack opens and clicks to measure campaign performance.
- Email supportGet help via email from our customer care team. Support available in 6 languages.
- per monthNo Brevo logo
- per monthSales Essentials
Standard
Best for small businesses ready to automate and test campaigns.- Marketing automationCreate an unlimited number of automated, multi-step workflows to engage users at key moments along their journey.
- A/B testingTest subject lines or content variants to improve opens and clicks.
- Click heatmaps, geography & device reportsAdvanced email reportingSee where and how contacts engage to optimize future campaigns.
- AI send time optimizationAutomatically send emails when each contact is most likely to engage.
- Web & event trackingTrack on‑site behavior and custom events to trigger messages and segment with precision.
- 1 page includedLanding pagesCreate standalone campaign pages without a developer.
- No Brevo logoRemove the “Sent with Brevo” footer to keep emails strictly professional.
- per monthSales Essentials
Professional
Best for teams leveraging data and AI to drive growth across channels.- From 150,000 emails per month
- WhatsApp, Popups, Mobile & Web PushAdditional marketing channels
- 10 seats includedMulti-user access
- Contact scoringGet contact scores based on engagement, purchases, and behaviors to trigger automations or create targeted segments. Includes RFM, CLV and more.
- Advanced ecommerce featuresDrive sales with AI recommendations, back-in-stock alerts, and coupons.
- AI segmentationLet Aura AI suggest audience groups based on behavior and attributes to accelerate targeting.
- AI Data AnalystAsk plain‑language questions and get instant answers from your data with Aura AI.
- Phone supportSpeak directly with our team when you need faster resolution.
- Deliverability Specialist supportWork with an expert to improve email deliverability and inbox placement. 3 hours per year included.
- per month/userSales Advanced
Enterprise
Best for companies with 1M+ contacts needing custom solutions & full data control.Custom price
- Multi-account managementManage multiple business units & brands under one master account.
- Custom objectsImport all your unique data—like subscription dates or store locations—and use it to create more personalized customer journeys.
- Brevo Mobile WalletDigitize loyalty cards, vouchers, tickets, and more—then send mobile wallet notifications to drive repeat sales and visits.
- Custom loyalty engineCreate and manage a fully integrated loyalty program with customizable points, tiers, and rewards—natively connected to your customer data to boost retention and LTV.
- Custom data integrationsSync customer data across your warehouse, POS, ERP, and other systems with Brevo via direct connectors or secure SFTP — ensuring accurate, up-to-date information everywhere.
- Dedicated IPMaintain full control of your sending reputation with a dedicated IP.
- SSO & SAMLSecure, enterprise‑grade single sign‑on for centralized access management.
- Tailored onboardingReceive personalized setup support, hands-on training, integration assistance, and strategic guidance to launch faster.
- CSM supportRecurring strategic support to build campaigns, analyze performance, and reach your goals (limited time).
- Sales Advanced
Brevo vs Mailchimp on Marketing Automation
Both solutions let you send personalized emails based on subscriber behavior but Brevo offers other automation possibilities, such as:
- Setting up multichannel workflows for both email and SMS
- Triggering automation workflows based on webpage visits using the Brevo Tracker
- Sending emails at the best time for each contact with Send Time Optimization
- Generating ready subject lines with Brevo’s AI Assistant, free on any plan!
With Brevo’s Free Plan you can use our intuitive workflow editor to set up automation workflows (as simple or as complex as you need) for up to 2,000 contacts. Unlimited marketing automation starts at $18/month.
Mailchimp’s automation features start at $13 for 500 contacts for 1-step workflows. This price increases the more contacts you have, e.g. 5,000 contacts will cost $75.
Deliverability: Get your emails to the inbox with Brevo
At Brevo, we take email deliverability seriously. So you can rely on our shared IPs to get your campaigns to the inbox. Here are some ways we ensure our sender reputation:
- Rigorous account validation process to keep spammers out
- Dedicated team of deliverability experts to actively monitor our servers and support clients with any issues
- Automatic removal of hard bounce contacts from your campaigns
Plus, you can take control of your email deliverability with dedicated IPs for high volume senders and the option to set up SPF, DKIM, and DMARC authentication.
Brevo vs Mailchimp for sales: CRM functionalities
Mailchimp provides some basic CRM functionalities specific to marketing, such as customer profiles and surveys. Brevo in contrast is an all-in-one CRM. The Sales packages add-ons give you sales tools such as deal pipelines, live chat, sales automation, and phone VoIP.
Brevo’s CRM has powerful sales tools that Mailchimp doesn’t offer. Understand the customer journey with Brevo’s customizable deal pipelines and detailed sales reports. Brevo’s in depth CRM database provides real-time updates to contact profiles, giving you a 360-degree understanding of your customers. Make targeted customer segments and smarter marketing and sales decisions for each contact with Brevo.
Why choose Brevo to grow your business
Any business can grow with Brevo’s Marketing Platform. The generous free plan and unique pricing structure can suit both established companies and entrepreneurs who are just starting out.
No matter your business, Brevo gives you the flexibility to grow. If the free plan no longer fits your needs, upgrade for higher sending limits and advanced features such as A/B testing (subject lines, email content, etc.). Or, use Brevo to explore other marketing channels like WhatsApp and SMS. Don't forget, Brevo's AI Assistant is available on all plans!
Loved by users everywhere
2500+ reviews
3300+ reviews
3300+ reviews
