Email blast is a mass emailing technique, part of most email marketing strategies today. It's also called sending bulk emails. An email newsletter is a kind of an email blast because it's sent to many people at once. A big promotion, new product launch, or news email can also be considered email blast if it reaches most of your audience in a single campaign.

Are email blasts a type of spam?

No, as long as they adhere to opt-in procedures and anti-spam regulations. Unfortunately, spammers have been known to blast email lists with unsolicited messages, hence the association between the term ‘email blast’ and ‘spam’. However, modern email marketing has come a long way in the past couple of decades. Backed by anti-spam regulations such as the CAN-SPAM Act and the GDPR, today’s email campaigns are permission-based and don't end up in the spam folder. As long as your subscribers have opted-in to receive promotional emails from your business, sending an email blast (or email campaign) is allowed. Techniques like segmentation and personalization are recommended to make the message more relevant for your audience.

How do I send an email blast?

Start by choosing an email blast service like Brevo (for more options, check out this list of the best email marketing services). Before you can send an email blast, you need a list of opt-in email subscribers (email contacts who’ve consented to receive emails from you). Start growing your list with opt-in forms on your website and social media. Once you’ve gathered enough subscribers, it’s time to prepare your first email blast. Set a clear goal for your campaign (e.g. drive traffic to a particular product landing page, announce an upcoming sale, gain new members for your Facebook group, etc.). Write the email copy and include a clear call-to-action. Design the email blast (easily done with Brevo's email builder). Send yourself a test email to make sure everything’s in working order. Schedule your email at the best time to suit your audience.

How can I send an email blast in Gmail?

It's becoming increasingly hard and soon likely to be impossible. Gmail and Yahoo! introduced stricter rules for blast sending valid from February 2024. Emails sent from a generic Gmail account will likely end up in the spam folder. Your domain needs to be authenticated with DKIM and DMARC. And your spam rates need to be under 0.3%. If you want to send more than 5,000 emails a day, rules are even stricter. Overall, your campaigns are in danger of not reaching the inbox if you send through those two free providers. We recommend using a professional email blast service such as Brevo to make sure you meet all requirements.

How to send an email blast in Outlook

We cover these details in our mass email Outlook guide but be aware that personal email providers like Outlook, Yahoo, or Gmail are not designed to send email blasts. By doing so, you risk damaging your sender/brand reputation and getting blacklisted by ISPs. You’re better off using a dedicated email marketing service like Brevo.

How can I email blast for free?

By choosing an email marketing software with a free plan. Most email services have a free entry plan to get you started. With Brevo you can send up to 300 emails a day completely free.

Free Email Blast Service

Send a free email blast to 300 contacts a day. No credit card required.

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Free email blasts

Brevo isn’t your typical email blast service. Want to send eye-catching email blasts and drive traffic to your landing pages?

We offer scalable, affordable pricing plans to suit all budget sizes.

Whether you’re a small business, ecommerce, blogger, or large enterprise, we’ve got the marketing tools you need.

Free email blast service for up to 300 emails a day. Paid plans start from as little as $9 for 5,000 emails.

Deliver your email blast straight to the inbox

Choose an email marketing platform you can count on. Brevo’s email blast service has a robust deliverability infrastructure to give your email blast the best possible chance of reaching the inbox. Our email servers are closely monitored by a team of email deliverability experts.

24/7 customer support

Get help when you need it. Our customer care is available round the clock to answer your questions.

Support in 6 different languages (English, French, German, Spanish, Italian, Portuguese)
Email support on free plan
Email, live chat and phone support on paid plans

Email templates

Email blasts can also look great! Wow your subscribers with stunning email design thanks to our easy-to-use Drag and Drop editor.

40+ customizable email templates
No HTML or coding skills required
Just arrange the email elements you want

Generous email subscriber limits

Grow your email list and don’t worry about the number of subscribers impacting the price.

Import your list via excel, .csv or .txt file
Synchronize contacts from other marketing tools with our many integrations
Collect new subscribers with integrated signup forms

Easily analyze the results of email blast campaigns

Brevo’s email blast service lets you measure email blast success to pinpoint the tactics work best for your audience. Use this data to improve future email marketing campaigns for even better engagement.

Detailed email reports

Our email blast service digs deep into email marketing metrics, right down to the finer details.

Open rate, click-through rate, and deliverability rates
Heat map to pinpoint the most clicked links and CTAs
Geography reports, conversions, unsubscribes, and more

A/B testing

Every great marketer knows testing is the best way to improve. Brevo’s A/B testing tool is designed to help you do exactly that.

A/B test email subject lines and email content
Understand what gets your subscribers’ attention
Improve email blast performance based on data

List management

Email blasts don’t have to be generic. Use audience segmentation to create smaller contact lists and send more relevant email newsletters.

Segment your contact list according to interests, purchase history, and more
Personalize email blasts with dynamic content
Create your own custom contact attributes (tags) for segmentation

Set email blasts on auto-pilot with email automation

Setting up automated emails is easy with Brevo’s email blast service. Automate to reduce your workload and ensure emails are sent at the right time, every time.

Automation workflows

Save time with a selection of ready-made workflows and autoresponders for the most common automation scenarios.

Welcome emails
Birthday emails
Abandoned cart emails

Advanced automation tools

Automation isn’t just about email campaigns. Use our marketing automation features to:

Send automated SMS and drip campaigns
Automatically segment email lists based on behavior
Set up webhooks to get campaign updates in real-time

AI subject line generator

Send your email blasts even faster. Out of ideas for subject lines? No problem! Our AI Assistant will generate as many as you want to test.

Free on any email marketing plan
Better open and engagement rates
Works with a simple prompt

Grow an engaged
subscriber base

Want your mass emails to reach more people? Brevo’s email marketing tool comes with a number of GDPR-friendly options to grow your audience. Enjoy customizable signup forms, landing pages, and the possibility to sync your contact base with other tools and systems.

Customizable signup forms

Grow your subscriber list for email blasting with signup forms. Embed them on your website and easily share them on social media.

Drag and drop form builder
Multi-list subscription to sort contacts into different lists
Update Profile forms and unsubscribe pages to update emailing preferences

Landing pages

Attract and capture more subscribers to your e-blasts with custom web pages built with our landing page builder (available on the Standard plan).

Create dedicated landing pages for specific campaigns
Provide a targeted visitor experience
Choose a pre-made template or build from scratch with drag and drop

Sync with other tools

Custom-built integrations make it easy to sync contacts from third party apps and websites for email blasting with Brevo.

Email API and SMTP relay
A powerful WordPress plugin
Ecommerce integrations for Shopify, WooCommerce, and more

An email blast service with multi-channel marketing tools

Brevo isn't just an email blaster. It’s an all-in-one marketing toolbox on top of a complete email marketing solution. Boost your marketing efforts with tools to support a multichannel marketing strategy.

Starter

Best for single users getting started with email and multi-channel marketing.

Starting from

‌

From 5,000 emails per month

Features included in Starter:

Email & SMS
Campaigns & transactional
Drag & Drop email editor
Email templates
AI content generator
Draft subject lines and email copy, adjust tone, and more
Advanced segmentation
Search, save, and manage contacts with filters like demographics, website activity, campaign engagement, and custom events. Create as many segments as you need.
Forms
Create branded forms to capture leads and grow your list. Automatically trigger follow-up emails as soon as someone signs up.
Basic reporting & analytics
Email support
Get help via email from our customer care team. Support available in 6 languages.

No Brevo logo
per month
Sales Essentials
per month/user

See all features

Standard

Best for growing businesses ready to scale their marketing.

Starting from

‌

From 5,000 emails per month

Everything in Starter, plus:

Marketing automation
Create an unlimited number of automated, multi-step workflows to engage users at key moments along their journey.
A/B testing
Test subject lines or content variants to improve opens and clicks.
Advanced email reporting
Click heatmaps, geographic data & device-level insights.
AI send time optimization
Automatically send emails when each contact is most likely to engage.
Web & event tracking
Track on‑site behavior and custom events to trigger messages and segment with precision.
Landing pages
Create standalone campaign pages without a developer.
1 page included
No Brevo logo
Remove the “Sent with Brevo” footer to keep emails strictly professional.
Priority email support

Sales Essentials
per month/user

See all features

Professional

Best for marketing teams managing advanced data-driven campaigns.

Starting from

‌

From 150,000 emails per month

Everything in Standard, plus:

Additional marketing channels
WhatsApp, Popups, Mobile & Web Push
Multi-user access
10 seats included
Contact scoring
Automatically score contacts by engagement, purchases, and behaviors to trigger automations or create targeted segments. Includes Recency Frequency Monetary, Customer Lifetime Value, Purchase Timing Deviation, and more.
Advanced commerce features
Drive sales with AI recommendations, back-in-stock alerts, and coupons
AI segmentation
Let Aura AI suggest audience groups based on behavior and attributes to accelerate targeting.
Pre-built & custom dashboards
Phone support
Speak directly with our team when you need faster resolution.
Deliverability Specialist support
Work with an expert to improve email deliverability and inbox placement.
3 hours per year included

Sales Advanced
per month/user

See all features

Enterprise

Best for large organizations with custom needs and high-volume operations.

Custom price

From 1 million emails per month

Everything in Professional, plus:

Sub-account management
Manage multiple business units & brands under one master account.
Custom objects
Import all your unique data—like subscription dates or store locations—and use it to create more personalized customer journeys.
Brevo Mobile Wallet
Digitize loyalty cards, vouchers, tickets, and more—then send mobile wallet notifications to drive repeat sales and visits.
Custom Loyalty engine
Create and manage a fully integrated loyalty program with customizable points, tiers, and rewards—natively connected to your customer data to boost retention and LTV.
Custom data integrations
Sync customer data across your warehouse, POS, ERP, and other systems with Brevo via direct connectors or secure SFTP — ensuring accurate, up-to-date information everywhere.
AI data analyst
Ask plain‑language questions and get instant answers from your data with Aura AI.
Dedicated IP
SSO & SAML
Tailored onboarding
Receive personalized setup support, hands-on training, integration assistance, and strategic guidance to launch faster.
CSM support
Recurring strategic support to build campaigns, analyze performance, and reach your goals (limited time).

Sales Advanced

See all features

Frequently asked questions

No, as long as they adhere to opt-in procedures and anti-spam regulations. Unfortunately, spammers have been known to blast email lists with unsolicited messages, hence the association between the term ‘email blast’ and ‘spam’. However, modern email marketing has come a long way in the past couple of decades. Backed by anti-spam regulations such as the CAN-SPAM Act and the GDPR, today’s email campaigns are permission-based and don't end up in the spam folder. As long as your subscribers have opted-in to receive promotional emails from your business, sending an email blast (or email campaign) is allowed. Techniques like segmentation and personalization are recommended to make the message more relevant for your audience.
1. Start by choosing an email blast service like Brevo (for more options, check out this list of the best email marketing services).
2. Before you can send an email blast, you need a list of opt-in email subscribers (email contacts who’ve consented to receive emails from you). Start growing your list with opt-in forms on your website and social media.
3. Once you’ve gathered enough subscribers, it’s time to prepare your first email blast. Set a clear goal for your campaign (e.g. drive traffic to a particular product landing page, announce an upcoming sale, gain new members for your Facebook group, etc.).
4. Write the email copy and include a clear call-to-action.
5. Design the email blast (easily done with Brevo's email builder).
6. Send yourself a test email to make sure everything’s in working order.
7. Schedule your email at the best time to suit your audience.
It's becoming increasingly hard and soon likely to be impossible. Gmail and Yahoo! introduced stricter rules for blast sending valid from February 2024. Emails sent from a generic Gmail account will likely end up in the spam folder. Your domain needs to be authenticated with DKIM and DMARC. And your spam rates need to be under 0.3%. If you want to send more than 5,000 emails a day, rules are even stricter. Overall, your campaigns are in danger of not reaching the inbox if you send through those two free providers. We recommend using a professional email blast service such as Brevo to make sure you meet all requirements.

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