Moosend earned its following the honest way: cheap, capable email marketing with real automation, unlimited sends on every paid plan, and a billing model that only counts active subscribers rather than the people who unsubscribed. For a budget-conscious small business, it was an easy recommendation.
Two things have changed that calculus in 2026. First, Moosend no longer has a permanent free plan, only a 30-day trial, so there's no way to run a small list at no cost the way you can with several competitors.
Second, the platform has changed hands twice: Sitecore acquired Moosend in 2021, and it has since moved into Constant Contact's portfolio, where it now runs as a standalone product. It isn't going anywhere, but its long-term roadmap is genuinely uncertain, and feature development has slowed compared with its independent days.
If that uncertainty, or the missing free plan, has you looking around, this comparison covers seven strong Moosend alternatives for 2026: what each is best for, what it costs, and where it beats Moosend (and where Moosend still holds up). Pricing changes often, so treat the figures as a 2026 snapshot and confirm on each provider's site before you buy.
The information in this article was last updated on September 2, 2026.
Table of Contents
- The best Moosend alternatives at a glance
- Why look for a Moosend alternative?
- What to look for in a Moosend alternative
- Our methodology at Brevo: How we tested
- 1. Brevo, best all-in-one Moosend alternative
- 2. MailerLite, best for value and a clean editor
- 3. ActiveCampaign, best for advanced automation
- 4. GetResponse, best all-in-one with webinars
- 5. Mailchimp, best for brand familiarity
- 6. Kit (formerly ConvertKit), best for creators
- 7. Omnisend, best for ecommerce
- 8. Campaign Monitor, best for design and analytics
- More Moosend alternatives worth knowing
- Email deliverability and dedicated IPs
- Best Moosend alternatives by use case
- How to choose the right Moosend alternative
- Why Brevo is a strong Moosend alternative
- Getting started
The best Moosend alternatives at a glance
| Tool | Best for | Free plan | Starting price (2026) | Trustpilot rating |
|---|---|---|---|---|
| Brevo | All-in-one (email + SMS + CRM) | 100k contacts, 9,000 emails/mo | $9/mo | 4.0/5 |
| MailerLite | Value and a clean editor | 250 contacts, 12,000 emails/mo | $12/mo | 4.1/5 |
| ActiveCampaign | Advanced automation | No free plan (trial) | $15/mo | 2.7/5 |
| GetResponse | All-in-one with webinars | 500 contacts, 2,500 emails/mo | $19/mo | 4.3/5 |
| Mailchimp | Brand familiarity, integrations | 250 contacts, 500 emails/mo | $13/mo | 2.6/5 |
| Kit (ConvertKit) | Creators and newsletters | Up to 10,000 contacts | $39/mo | 4.1/5 |
| Omnisend | Ecommerce email + SMS | 250 contacts, 500 emails/mo | $16/mo | 4.4/5 |
| Campaign Monitor | Design and analytics | None (build/preview before paying) | $13/mo | 2.7/5 |
Why look for a Moosend alternative?
To be fair, Moosend still does plenty well. Its pricing is genuinely affordable, sends are unlimited on paid plans, every feature is available from the entry tier, and it doesn't charge you for unsubscribed contacts. Deliverability is solid and the drag-and-drop editor is easy to learn. For a small business that emails a large list often, it remains a reasonable choice.
The reasons people move on are specific:
- No free plan. Moosend removed its permanent free tier years ago. You get a 30-day trial, then you pay. Several alternatives offer a genuinely free tier with no time limit.
- Ownership and roadmap uncertainty. After moving from Sitecore to Constant Contact, Moosend's future direction is unclear, and SMB users report slower feature releases and aging templates.
- Subscriber-based pricing. You pay by list size regardless of how often you send. If you email infrequently, the unlimited-sends model means you're paying for capacity you don't use.
- Gaps for creators and ecommerce. Moosend doesn't support selling paid newsletters or digital products, and it lacks a native Shopify integration, so creators and online stores often need something else.
If any of those apply, there's a better-fitting tool below.
What to look for in a Moosend alternative
The best Moosend alternative matches how you actually work, not the longest feature list. These are the key features that matter most in an email marketing platform:
- Free plan or trial. A real free tier lets you run a small list at no cost and test before paying, where Moosend offers only a trial.
- Billing model. Per-subscriber, per-contact, and per-email pricing scale differently. If you email a big list rarely, per-send pricing usually wins, while some tools bill for unlimited contacts instead.
- Marketing automation. Look for a visual workflow builder, segmentation, and behavior triggers, not just autoresponders. Strong marketing automation is where the best tools pull ahead.
- Editor and templates. A clean drag and drop builder, an intuitive interface, and fresh responsive email templates save time on every campaign, and features like subject lines testing and dynamic content lift results.
- Reporting. Detailed reports and real time analytics help you optimize campaigns rather than guess.
- Customer support. Live chat, email, and phone support vary widely by plan, and Moosend users often cite slow customer support.
- Extras you'll use. SMS, a CRM, a website builder, ecommerce features, or creator tools matter for some businesses and are noise for others.
Our methodology at Brevo: How we tested
This article covers the best Moosend alternatives including our own platform, Brevo. Our suggestions are based on our own research and testing. We don't earn commissions from any links on this page. To learn exactly how we evaluate tools, check out our dedicated methodology article.
Please note that the features listed here are just a selection of what each software offers. For exact pricing and a full, up-to-date feature list, check the providers' websites.
1. Brevo, best all-in-one Moosend alternative
If the missing free plan is what pushed you to look, Brevo answers it directly: its free plan sends 9,000 emails a month (300/day) to up to 100,000 stored contacts, with no time limit.
It also goes well beyond email as an all-in-one marketing platform, bundling email marketing, SMS, a CRM, marketing automation, and landing pages in one platform, and it charges by emails sent rather than by list size. Brevo helps you manage customer relationships and email automation from the same dashboard, and its EU based data storage suits GDPR-conscious teams. An Enterprise plan adds multi user access for bigger teams.
- Best for: Businesses that want email, SMS, and a CRM in one place, plus a real free plan.
- Free tier: 300 emails/day (9,000/month) and up to 100,000 contacts.
- Pricing: Starter from $9/month; Standard from $18/month adds unlimited automation, A/B testing, and landing pages.
- Pros: Genuine free plan; pay per email sent, not per subscriber; all-in-one with SMS and CRM; strong deliverability.
- Cons: Some features like A/B testing aren't on the entry Starter plan; the 300/day free cap suits testing more than daily blasts.
How Brevo compares to Moosend
- Where it beats Moosend: A permanent free plan, native SMS, and a CRM that Moosend doesn't offer, all easy to use.
- Where Moosend wins: Unlimited sends on paid plans, which can be cheaper if you email a large list very frequently.
Bottom line: the most complete of the Moosend alternatives here, and the natural upgrade if you want more than email marketing. Test it on the free plan before paying.
2. MailerLite, best for value and a clean editor
MailerLite is the closest like-for-like on price and simplicity. Its drag and drop builder is one of the cleanest around, and even lower tiers include landing pages, forms, and a basic website builder.
Unlike Moosend, it keeps a free tier, though a reduced one since June 2026. Its website builder, landing pages, and polished email templates make it a complete little marketing tool for a small team, and higher tier plans add advanced features like an AI writing assistant.
- Best for: Small businesses and creators who want a clean editor and strong value.
- Free tier: Up to 250 subscribers and 12,000 emails per month.
- Pricing: The Comfort plan starts at $12/month on monthly billing, removing branding and adding auto-resend and more automation; the Power plan from $25/month adds unlimited users, automations, landing pages, and more.
- Pros: Excellent editor; landing pages and website builder included; strong value; keeps a free plan.
- Cons: The free plan now only includes 250 subscribers; fewer advanced features than other tools in this list.
How MailerLite compares to Moosend
- Where it beats Moosend: A free tier and a slightly more polished drag and drop editor. For a small team that wants a clean editor and a free tier to start, MailerLite edges ahead.
- Where Moosend wins: Unlimited sends and no charge for unsubscribed contacts, which still appeal to high-frequency senders.
Bottom line: one of the best Moosend alternatives for simple, low-cost email marketing, with a free tier to fall back on.
3. ActiveCampaign, best for advanced automation
If you're leaving Moosend because you've outgrown its automation, ActiveCampaign is the step up. Its visual builder handles complex, branching workflows and email automation most budget tools can't, and it includes a CRM with sales automation and site tracking. It maps complex customer journeys with advanced automation features, and its advanced reporting gives a clear customer journey view with real time analytics.
- Best for: Businesses that need sophisticated, behavior-driven automation.
- Free tier: None, though a free trial is available.
- Pricing: From $15/month; the popular Pro tier runs at $79/month.
- Pros: Best-in-class automation; built-in CRM; 1,000+ integrations.
- Cons: Steeper learning curve than Moosend; costs climb as your list grows.
How ActiveCampaign compares to Moosend
- Where it beats Moosend: Far deeper automation and segmentation for complex needs.
- Where Moosend wins: Simpler and cheaper for straightforward campaigns.
Bottom line: among Moosend alternatives, the pick when email automation is your priority and budget is secondary.
4. GetResponse, best all-in-one with webinars
GetResponse bundles email, automation, landing pages, funnels, and native webinars into one platform, which makes it a strong fit if you run events or online courses alongside your email. Its automated workflows and lead generation tools make it a versatile marketing tool for a growing marketing strategy, and it doubles as an all in one marketing platform with the key features most small teams need, including email automation.
- Best for: Small businesses that want automation plus webinars and funnels.
- Free tier: Up to 500 contacts and 2,500 emails/mo with limited features.
- Pricing: Starter from $19/month; unlimited automations require the Marketer tier from $59/month, webinars the Creator tier for $69/month.
- Pros: Broad toolkit including webinars; AI content tools; a free plan.
- Cons: Automation and webinars are gated to higher tiers; contact-based pricing rises with list size.
How GetResponse compares to Moosend
- Where it beats Moosend: Webinars and funnels Moosend lacks, plus a free plan.
- Where Moosend wins: Cheaper at the entry level, with unlimited sends.
Bottom line: one of the strongest Moosend alternatives for all-in-one email marketing, especially if webinars matter to your funnel.
5. Mailchimp, best for brand familiarity
Mailchimp is the name most people know, with a huge template library and integrations with nearly everything. It's more expensive than Moosend and its free tier is small, but its ecosystem is unmatched.
Its free tier covers only basic email marketing features, its Essentials plan covers the basics, and the Standard plan adds advanced reporting and automation. The Premium plan runs $350 a month, so it fits bigger teams that need priority support and a full marketing hub.
- Best for: Teams that want a familiar interface and a deep integration ecosystem.
- Free tier: 250 contacts and 500 sends per month (250/day).
- Pricing: Essentials from $13/month, Standard from $20/month, Premium from $350/month.
- Pros: Polished, beginner-friendly interface; enormous integration library; recognizable brand.
- Cons: Charges for unsubscribed contacts, unlike Moosend; expensive at scale; small free plan.
How Mailchimp compares to Moosend
- Where it beats Moosend: A bigger integration ecosystem and a (small) free plan.
- Where Moosend wins: Cheaper and fairer on billing, since Mailchimp charges for unsubscribed contacts and costs more at scale.
Bottom line: a familiar Moosend alternative worth it for the integrations and huge ecosystem, less so for pure value.
6. Kit (formerly ConvertKit), best for creators
Moosend is a poor fit for creators, and Kit is built for exactly that audience: bloggers, newsletter writers, and course sellers who want to monetize their list. It offers tag-based automation and built-in tools to sell digital products through emails.
It suits a content-driven email marketing strategy and digital marketing for creators, with subject lines testing and social media marketing integrations that support a broader marketing strategy.
- Best for: Creators and newsletter operators who monetize their audience.
- Free tier: Up to 10,000 subscribers and unlimited emails, the most generous free tier here.
- Pricing: Creator from $39/month at 1,000 subscribers, rising as your list grows.
- Pros: Very generous free plan; creator monetization tools; clean automation.
- Cons: Gets expensive past the free tier; minimalist templates.
How Kit compares to Moosend
- Where it beats Moosend: Purpose-built for creators and selling digital products, which Moosend doesn't support, with a huge free plan.
- Where Moosend wins: The better general small-business tool for non-creators.
Bottom line: the clear Moosend alternative if you're a creator monetizing a newsletter with email marketing.
7. Omnisend, best for ecommerce
Moosend lacks a native Shopify integration, so online stores are usually better served by an ecommerce-first tool. Omnisend combines email, SMS, and web push notifications with prebuilt automated email campaigns for cart abandonment and reactivation, all tuned to customer behavior. It runs ecommerce email marketing campaigns that optimize campaign performance, with sales tracking and multichannel marketing across email, SMS, and push, plus account notifications for order updates.
- Best for: Ecommerce brands that want email and SMS built around their store.
- Free tier: A limited free tier for small stores (250 contacts, 500 emails/mo).
- Pricing: Paid plans from $16/month, scaling with contacts.
- Pros: Deep ecommerce integrations; email plus SMS and push; strong automation for stores.
- Cons: Overkill if you're not running a store; contact-based pricing.
How Omnisend compares to Moosend
- Where it beats Moosend: Far deeper ecommerce, with native store integrations and SMS that Moosend can't match.
- Where Moosend wins: A better general-purpose tool for non-ecommerce senders.
Bottom line: the Moosend alternative for online stores that want email marketing and SMS tied to shopper behavior.
8. Campaign Monitor, best for design and analytics
Campaign Monitor is a polished, design-forward email marketing platform known for high-quality email templates and best-in-class email deliverability, with detailed analytics and revenue attribution.
It's a clear step up in polish from Moosend, aimed at brands that care how their email campaigns look and perform. It gives a clear customer journey view with advanced reporting and detailed reports, helping brands strengthen customer relationships and track customer interactions across every send.
- Best for: Brands that want beautiful templates, detailed reports, and strong deliverability.
- Free tier: None, though you can build and preview before paying.
- Pricing: the Lite plan starts at $13/month, and higher tiers — Essentials from $31/month and Premier from $171/month — add advanced analytics and automation.
- Pros: Excellent templates and drag and drop builder; best-in-class deliverability with dedicated IPs on higher tiers; detailed analytics with revenue attribution.
- Cons: Fewer automation features than ActiveCampaign; no permanent free plan; pricier at scale.
How Campaign Monitor compares to Moosend
- Where it beats Moosend: Better responsive email templates, detailed reports with revenue attribution, and stronger deliverability with dedicated IPs.
- Where Moosend wins: Cheaper, with unlimited sends and a full-feature free trial.
Bottom line: one of the best Moosend alternatives when design, detailed analytics, and email deliverability matter more than price.
More Moosend alternatives worth knowing
A few other Moosend alternatives are worth a mention depending on your needs.
EmailOctopus
EmailOctopus keeps things simple and very cheap, with a free plan and, like Moosend, no charge for unsubscribed contacts. A clean option for straightforward, low-cost email.
Constant Contact
Worth noting: Constant Contact now owns Moosend. It's a beginner-friendly tool with strong event marketing features, though its pricing runs higher than Moosend's. It runs polished email marketing campaigns with solid deliverability, and if you want the same corporate stability without Moosend's roadmap questions, it's an option, albeit a pricier one.
Systeme.io
Systeme.io is an all-in-one funnel and marketing platform with an unusually generous free plan (2,000 contacts, unlimited emails) plus funnels and course tools. A good fit for solopreneurs building an online business.
Klaviyo
Klaviyo specializes in ecommerce automation with pre-built flows, deep store integrations, and revenue analytics. Its pricing starts higher than Moosend, from $20/month for 500 contacts on the email plan and climbing steeply as your list grows, but for a data-rich online store it's a leader. Like Omnisend, it's built for ecommerce rather than general email marketing.
Mailgun
Mailgun is a developer-focused platform built for transactional email delivery, with advanced deliverability tools, dedicated IPs, and transparent pricing. It's less a Moosend-style marketing tool and more an email infrastructure layer, but worth knowing if deliverability and APIs matter more than campaigns.
If you're looking for an email API service that can handle your transactional emails, check out our dedicated comparative.
Email deliverability and dedicated IPs
Deliverability decides whether your email campaigns reach the inbox or the spam folder, so it's worth checking across the Moosend alternatives before you switch. Most of these Moosend alternatives post strong inbox placement, but they differ on advanced deliverability tools and dedicated IPs.
A dedicated IP gives you sole control over your sending reputation, which matters at higher volumes. Moosend offers dedicated IPs on request, and several alternatives include them on higher tier plans:
- Brevo offers a dedicated IP with advanced deliverability tools and transactional email delivery built in.
- Campaign Monitor is known for best-in-class deliverability and offers dedicated IPs on its higher tier plans.
- ActiveCampaign separates bulk and transactional emails for better deliverability and offers dedicated IPs for high-volume senders.
- Mailgun is built around transactional email delivery with dedicated IPs and transparent, deliverability-focused tooling.
- Constant Contact maintains strong deliverability with strict anti-spam policies, and its size gives it stable dedicated IPs.
For most small businesses, a shared IP with good list hygiene is fine, and dedicated IPs only start to matter once you send large, consistent volumes. If deliverability is your priority, favor platforms with dedicated IPs and advanced deliverability tools rather than the cheapest option. It's one of the few areas where paying a little more for a proven sender reputation tends to pay off directly in inbox placement and results.
Best Moosend alternatives by use case
If you want the short version, here are the best Moosend alternatives grouped by what you need most.
Best free Moosend alternative
For a genuinely free tier, Brevo and Kit lead. Brevo's free plan sends 9,000 emails a month to up to 100,000 contacts, and Kit's free plan supports up to 10,000 subscribers. Both let you run real email marketing before paying, unlike Moosend's trial-only model.
Best Moosend alternative for automation
ActiveCampaign offers the deepest visual automation builder and marketing automation workflows, well beyond Moosend's. GetResponse is a more affordable all-in-one marketing platform that still bundles solid automation workflows.
Best Moosend alternative for ecommerce
Online stores are better served by ecommerce-first tools. Omnisend and Klaviyo build automated email campaigns around customer behavior and purchase data, with SMS marketing and web push notifications Moosend can't match.
Best Moosend alternative for small businesses
For most small businesses, Brevo is the strongest all-round pick, combining email marketing, SMS marketing, a CRM, and marketing automation on one platform with a real free tier and per-email pricing.
How to choose the right Moosend alternative
The best Moosend alternatives suit different priorities, so the right choice depends on yours:
- Want a real free plan and all-in-one tools? Brevo.
- Want the closest simple, low-cost swap? MailerLite.
- Need deep automation? ActiveCampaign.
- Run webinars? GetResponse.
- You're a creator? Kit.
- You run an online store? Omnisend.
- Want a familiar ecosystem? Mailchimp.
Whichever of these Moosend alternatives you choose, weigh the key features you'll actually use, how good the drag and drop editor is, and whether you need a free tier to start rather than a trial.
Then weigh one thing above features: the billing model. Moosend charges by subscriber with unlimited sends, which suits large lists emailed often. If you email a big list occasionally, Brevo's per-send pricing is usually cheaper. If you email a small list constantly, a flat subscriber plan can win. Match the model to how you actually send.
For a wider view, see Brevo's roundup of the best email marketing platforms and its guide to what email marketing is and how to do it well.
Why Brevo is a strong Moosend alternative
If Moosend's missing free plan or its post-acquisition uncertainty is what's driving your search, Brevo answers both. You get a genuine free plan with up to 100,000 contacts, per-email pricing that rewards large but infrequently emailed lists, and email, SMS, a CRM, automation, and landing pages in one platform rather than email alone. For a growing small business that wants room to expand, that combination is why Brevo tops these Moosend alternatives.
That said, be honest about fit. If you email a large list very frequently and value unlimited sends, Moosend's model may still cost less, and if you only want simple newsletters, MailerLite's clean editor might suit you better. The right tool matches how you work.
Exceeding Expectations: A Five-Star Experience with Brevo
I recently had the pleasure of using Brevo's services, and I must say, my experience was nothing short of exceptional, meriting a full five stars. From the outset, the team at Brevo demonstrated unparalleled professionalism and dedication to customer satisfaction. Their attention to detail and commitment to providing tailored solutions truly set them apart in their field.
Bob,
Brevo user
Several Sales and Marketing Tools in One System
We stumbled upon Brevo by accident as we were using a system just for sending marketing emails. We discovered quickly that Brevo offered multiple different digital sales and marketing tools to enhance both our manual branded client engagement tasks, but also offered automation tools to aid our day to day sales efforts. Again, we never experienced any issues with the service itself. But it's great to know that Brevo's quick assistance is there if something goes wrong.
Stephen Day,
Brevo user
Brevo has most of the tools a small business needs
Brevo has most of the tools a small business needs for marketing and sales at a very reasonable price, without limiting your list growth. It has email marketing, CRM, transactional emails, SMS, live chat, Meta ad management, and WhatsApp messages. All this in a package that's easy to use and grows with your business.
Mor Mester,
Email Marketing Expert
Great range of features
We’ve been using Brevo ourselves for more than five years, and we’ve been really happy with it. It offers a great range of features (especially the automations) and makes creating beautiful emails very easy.
Robert Brandl,
Founder of EmailTooltester
Getting started
Moosend is still a capable, affordable email marketing tool, but the lack of a permanent free tier and its uncertain roadmap make the best Moosend alternatives worth comparing in 2026. Whether you prioritize a free plan, deeper automation, creator tools, or an all-in-one platform, there's a well-matched alternative here. Most of these platforms set up in a few minutes, so you can trial two or three side by side before deciding which one fits your budget, your list size, and the way you actually send.
Brevo's free plan lets you try email, automation, SMS, and a CRM with up to 100,000 contacts and no credit card. Import your list, send a real campaign, and see how it compares.
