Email marketing agencies can help you create an impactful email marketing strategy. Here’s what to look for when choosing an email marketing platform for your agency, plus Brevo’s top agency picks.
It takes time and effort to come up with effective email marketing campaigns. That’s why many businesses turn to email marketing agencies.
Email marketing agencies have the marketing tools and expertise that some companies lack. With the help of an email marketing agency, you can drive email revenue for your business.
Read on to discover more tips and Brevo’s top email marketing agencies.
What is an email marketing agency?
An email marketing agency is a company that provides email marketing services. They help businesses:
- Craft an email marketing strategy to achieve their business goals
- Create email automation workflows
- Design professional email templates
- Analyze email subject lines and run A/B testing
- Build email lists and manage list segmentation to reach target audiences
- Assist with email copywriting and content creation
- Provide reporting and analytics (e.g. open rates, conversion rates, deliverability)
Businesses can partner with a full-service email marketing agency for all their email marketing needs. They can also work with an agency specialized in one area, such as marketing automation, email design, or ecommerce email marketing.
It’s even possible to choose a digital marketing agency to cover different marketing channels. This includes PPC campaigns, Search Engine Optimization (SEO), SMS marketing, social media marketing, and content marketing.
How to choose an email marketing platform for your agency
Agencies should choose the email marketing solution that helps them create value for their clients.
Looking for a tool for your email marketing company? Here are a few features to look for.
- Multi-account management: The solution you choose should let you set up different users and sub-accounts. That way, you can manage multiple clients in one place.
- Integrations: Make sure the platform integrates with other marketing tools such as CRM, CMS, and ecommerce plugins (e.g. Shopify, WooCommerce). Integrations help you streamline your workflows and drive impact.
- Data analytics and reporting: Choose email marketing software that tracks key performance metrics (e.g. click-through rates, conversion rates, deliverability). It should also let you generate reports and help your clients make data-driven decisions.
Further reading: Marketing Automation for Agencies: The Top 10 Tools
Brevo’s 3 top digital and email marketing agencies
Looking for the best email marketing agency to optimize your marketing efforts? Choose from Brevo’s Expert partners.
1. Screen Media Group
Screen Media Group (SMG) is a Florida-based digital marketing agency. They specialize in reaching, growing, and engaging Hispanic and Latin audiences.
SMG optimizes their clients’ business processes to boost conversions and meet brand objectives. Their services cover digital marketing strategy, email marketing and automation, and social media management.
2. SmartSites
SmartSites, an NJ-based digital marketing agency, helps businesses enhance their online presence. Their services include email and SMS marketing, web design, PPC, and SEO.
They are a Master Brevo partner, as well as a Google Premier Partner and Facebook Marketing Partner. SmartSites has also been listed on the Inc. 5000 seven years in a row (2017-2023) as one of the nation’s fastest-growing companies.
3. Herfa Digital Marketing
Herfa Digital Marketing, a Master Brevo partner, is a creative agency based in Ft. Lauderdale. Their mission is to empower brands by integrating digital and social media with experiential strategies.
They cover a range of digital marketing specialities, including SEO, social media, internet marketing, web development, graphic design, and ad campaigns.
Find the right platform for your email marketing agency
Email marketing platforms help you run top-notch campaigns for your clients. And the right email service provider (ESP) can make a huge difference for your marketing team.
Brevo is a great choice for email marketing agencies. Whether you work with brick-and-mortar stores or ecommerce businesses, we have the tools you need to create engaging campaigns.
Get started for free. Or, upgrade for advanced features, multi-user access, and more. Pricing starts at $25/month.
