Question 1

What is SMS automation?

Accepted Answer

SMS automation is a marketing tool that allows you to connect with customers through automated text messages. Using SMS automation software, you can set up pre-defined triggers or schedules to send SMS texts automatically. This way, you can communicate with customers without the need to manage and send out every message manually.

Text message automation serves a variety of use cases, including marketing, customer support, and operational notifications. For instance, when a customer creates an account on the app, SMS automation may trigger an instant text message with login credentials.

Automated messages can be sent based on specific actions or events and/or scheduled to go out at a particular time or date.

Question 2

What is an SMS marketing tool?

Accepted Answer

An SMS marketing tool is a software app that allows you to send promotional and transactional messages to your leads and customers via SMS. These tools often come with features for list building, customer segmentation, personalized messaging, and analytics.

Quality SMS marketing software like Brevo offers:

Contact management functionality to organize and segment your customer contacts.

Drag-and-drop interface to design professional campaigns in a few clicks.

Automation capabilities to trigger personalized customer experiences without manual intervention.

Analytics and reporting to track campaign open rates, click-through rates, and conversion rates.

Compliance tools to keep all your customer interactions compliant with regulations like the Telephone Consumer Protection Act (TCPA) and the General Data Protection Regulation (GDPR).

But unlike most SMS automation services, Brevo offers an ultimate marketing and CRM suite in one interface. You can generate leads, segment contacts, send automated SMS texts, create marketing and transactional email campaigns, support your customers via live chat, and much more — all while paying only for SMS credits.

Question 3

How to send automated texts to customers?

Accepted Answer

To send an automated text, you need to:

Choose an SMS automation platform. Brevo is a reliable SMS automation tool that fits your business needs.

Build or import your contact list. If you’re planning to send promotional messages, make sure you have explicit consent to marketing communications from your contacts.

Create your first automation and set up the conditions under which messages will be sent. Triggers can include actions such as moving to a different contact list, making a purchase, or reaching a specific milestone.

Define the action and add rules. Say, to avoid sending a triggered message at night, you may want to specify the timeframe for sending your SMS once the condition is met.

Tailor your messages. With Brevo, you can personalize your message with contact attributes, emojis, and images (US only).

Ensure compliance with the regulations of recipients' countries. Many countries require you to include unsubscribe instructions in SMS messages and a recognizable brand name in the organization suffix.

After implementation, monitor the performance of your automated SMS campaigns and make adjustments as needed based on customer responses and campaign analytics.

Question 4

What are the benefits of automated SMS?

Accepted Answer

Automated SMS is an effective direct communication channel for all businesses, regardless of their size and niche. Its benefits include:

Increased team efficiency. You don’t need to monitor your customer actions and manually send out SMS texts when you have automation in place.

Improved customer experience. Automation ensures your customers always receive important information, such as appointment reminders or order confirmations, and never miss an update.

Personalized customer journeys. With dynamically automated workflows, you can create tailored experiences that adjust based on your leads' and customers' actions and behaviors.

Higher conversion rates. Targeted and relevant SMS campaigns help to drive more conversions compared to non-personalized mass texting.

Marketing Platform

Sales Platform

Customer Data Platform

Loyalty Platform

Messaging API

Conversations Platform

SMS Automation Service

Send timely SMS messages

Drag-and-drop workflow builder

Bulk and transactional SMS

API and e-commerce plugins

Pre-paid SMS credits

Automated texts for any activity

Meeting confirmations

Password resets

Order confirmations

Abandoned cart texts

Drip campaigns

Feedback requests

Emergency alerts

Follow-ups

Policy updates

SMS service integrated into your CRM system

Omnichannel marketing

Centralized customer data

Third-party integrations

How to set up SMS automation with Brevo

Collect or import contacts

Purchase SMS credits

Create an automation

Select the “Send an SMS” action

Monitor automation statistics

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