How Pluxee builds a close relationship with its consumers in 20 countries
Pluxee stays in touch with millions of beneficiaries across 20 countries. See how its teams speak to them as consumers, by email and push, and not as prospects to win over.
- 20 countries active on Brevo
- Single platform powering consumer engagement across markets
About Pluxee
Pluxee sets out to deliver a personalized, sustainable employee experience, at work and beyond. Present in 28 countries, the group works with more than 500,000 client companies, more than 37 million beneficiaries and more than 1.7 million partner merchants.
Its model links three players: the company that offers the benefit, the merchant that accepts it and the beneficiary who uses it. The beneficiary is where they all meet, and the relationship is built with them, message after message.
The challenge
Pluxee wanted a tool built to talk to consumers. Several countries had historically used HubSpot, which remains the B2B tool, where prospecting has its own needs. With beneficiaries, the relationship is different in kind: they chose to receive Pluxee's messages, and several countries already run loyalty and engagement programs. Push notifications mattered too, a channel that makes no sense for prospects.
Then came the question of scale: keeping that relationship alive across 20 countries, with different business priorities and use cases across markets, supported by a mix of regional and local mobile apps. The teams wanted a shared automation model, flexible enough to fit those differences, while respecting beneficiaries' consent.
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The solution: a shared foundation, autonomous country teams
Email marketing and automation
Pluxee's teams sent emails from a shared model built with Brevo that draws on each country's data (balance, last spend, benefit type, consent). That model is the base for automated journeys, and it is rolling out country by country.
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