NOTSHY Improves Their E-commerce Operation with Automation and Transactional Emails

Industry: Retail / Fashion

100 employees

Location: Paris, France

notshy.fr

About NotShy

As a premium ready-to-wear brand specializing in cashmere, NOTSHY has been offering a modern, chic-casual, and comfortable women's wardrobe option for more than 20 years, all the while maintaining an eco-friendly approach. Initially focused on wholesale, the French brand switched to retail four years ago.

In a phase of strong growth, particularly in its online store, NotShy reached 1 million Euros in sales in 2019 and has no intent to stop there. The brand is capitalizing on its digital marketing to increase its market share in Europe and to build customer loyalty.

What NotShy were looking for in a platform

Unification

centralized customer dat

Automation

streamlined workflows

Scalability

for rapid growth

In 2016, NOTSHY, a premium French ready-to-wear brand specializing in cashmere, switched to retail after initially focusing on wholesale activity. With the launch of their online shop and the opening of stores, the brand is constantly evolving to adapt to customer expectations. NOTSHY targets a mature female clientele, both French and European, looking for chic and comfortable silhouettes.

Marjorie Canet, e-commerce manager at NOTSHY, chose Brevo for the brand’s digital marketing activities. Canet explains the specific impact that marketing automation and transactional email have had on their various online shopping operations. The manager also describes how the platform supported NOTSHY’s strong growth and enabled them to successfully overcome challenges faced during the Covid-19 pandemic.
When Marjorie Canet joined NOTSHY in 2020, she began by overhauling the brand’s outdated website, which no longer met customer needs. The existing digital marketing tool also lacked proper database management, prompting Canet to look for a solution offering flexibility, quality contacts, and automation features.

Having used Brevo in the past, Canet was drawn to its simplicity, seamless Prestashop integration, and online resources. “I had a very good impression of the platform, and it’s very accessible,” she says. The collaboration with an agency experienced with Brevo and the helpful Brevo sales team further reassured her. “The salesperson took the time to listen to me and offered me two plans related to my needs. He gave me time to reflect and analyze the offer, and accompanied me until the end of the selling process.”
To align marketing efforts with customer preferences, Canet integrated Brevo with Prestashop, where NOTSHY’s online store is hosted. “For me, having a first and last name just wasn’t good enough,” she explains. Beyond basic data, the team tracks birth dates, language preferences, and zip codes to tailor offers. They migrated contacts and launched their first newsletter, leveraging Brevo’s content personalization, image-to-text ratios, and metrics tracking. “With the tool, it is very easy to build skills, even for beginners. The tutorials and explanations provided online are particularly useful,” Canet adds.

The team also transferred transactional emails, like order confirmations, to Brevo, finding them easier to handle and customize. They implemented their first automation scenario for abandoned carts, with plans to launch new scenarios monthly. “I love working on automation—it’s the best lever. It’s magical to use data to sell!”
Although Brevo is still new to NOTSHY, Canet is already impressed with the results. “It’s a very good platform for a business with a structure like ours. The pricing is attractive and aligned with our budget,” she says. The click heat map, a feature absent in their previous tool, has helped optimize campaigns and raise internal awareness.

With the holiday season approaching, Canet is focused on personalization and expanding automation scenarios. Brevo’s font customization and GDPR-compliant consent forms have improved the quality of their content, while campaign reports provide insights into audience receptiveness. “Now I have the big picture I needed. I log into Brevo every day as I log into Google Analytics, to track my results,” Canet shares.

Looking ahead, Canet sees Brevo as a scalable solution. If needs evolve, she’s confident in the support Brevo offers, including the option to upgrade to the Enterprise plan with a dedicated Customer Success Manager. “Brevo doesn’t just meet my immediate needs, as I’m aware they might change tomorrow. The most exceptional gain is the marketing automation that awaits us,” she concludes.

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NOTSHY Improves Their E-commerce Operation with Automation and Transactional Emails

About NotShy

What NotShy were looking for in a platform

Unification

Automation

Scalability

How they used Brevo for success

A brand in constant evolution

Transforming NOTSHY’s marketing tools

Leveraging Brevo to enhance campaigns

Driving efficiency and preparing for growth

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