At Island Federal Credit Union, quality communication is a top priority. As a local banking provider, they serve over 45,000 Long Islanders. And unlike traditional banks, credit unions like Island Federal are owned by their members, meaning their financial services are not for profit.
But beyond their non-profit status, Island Federal is different for another reason. They prioritize high-quality, reliable, and functional customer communication. Because they’re a banking provider made of and for community members, they send personalized and targeted email marketing content in lieu of promotional mass emails.
After experiencing multiple issues with their former email service provider, Island Federal had a problem on their hands. With new members to Island Federal being flagged as spam on their email lists, and their email service provider unable to fix the problem, the marketing team at Island Federal began looking for another solution.
Chris Murray joined Island Federal as VP of marketing in August 2021. One of his first priorities was to get Island Federal’s email marketing back on track. Weighing his options, Chris was on the lookout for a solution that was competitively priced, had advanced automation features, and great reviews. In the end, he decided to go with Brevo.