From Klaviyo to Brevo: how FFS Beauty rebuilt its customer communications from the ground up
Learn how UK-based e-commerce brand FFS Beauty successfully migrated from Klaviyo to Brevo, unifying their Email and SMS strategy to convert free trial users, re-engage lapsed customers, and trigger real-time, highly targeted omnichannel campaigns.
About FFS Beauty
FFS Beauty is an innovative, UK-based beauty and wellness brand known for its direct-to-consumer model. As their product lines and customer base expanded, their marketing strategy needed to evolve to deliver a more personalized omnichannel experience.
Fragmented Data and the Need for Omnichannel Synergy
Previously using Klaviyo, FFS Beauty wanted to tightly align their email marketing with an expanding SMS strategy, but doing so across disjointed systems was creating friction. They needed a single, unified platform to orchestrate their campaigns.Because they chose to migrate during their peak sales season, they needed a strategic partner capable of ensuring a seamless transition without disrupting their high-volume campaigns or sender reputation.
Join 600,000+ customers around the world who trust Brevo
One platform built for e-commerce at scale
FFS Beauty needed a platform that could handle complex, real-time e-commerce data without splitting their channels across tools. They moved their entire marketing stack to Brevo Enterprise.Protected peak-season deliverability
To prevent emails from landing in spam during the platform switch, Brevo's deliverability experts stepped in with a structured IP warm-up strategy. By targeting their most active customers (90-day openers) and leveraging auto warm-up tools, FFS Beauty safely scaled their sending volume right in the middle of their busiest season.
Subscriber engagement and easy customer reactivation
FFS Beauty can now maintain consistent, meaningful engagement with their subscriber base and easily reactivate dormant customers through targeted re-engagement flows. This reduces churn and maximizes lifetime value without manual effort from the marketing team.Centralized campaign execution
They moved away from fragmented tools, allowing their team to orchestrate, schedule, and send both their promotional emails and SMS campaigns directly from a single platform.
A migration built to last
Migrating during peak season was the highest-risk moment of the project. FFS Beauty scaled sending safely through their busiest period and came out with a stronger, more capable marketing operation.What FFS Beauty gained
A single platform to orchestrate email and SMS
Protected deliverability and sender reputation through a peak-season migration
Easier reactivation of dormant customers through targeted, automated flows
Unified email and SMS execution into a single platform
Discover other success stories with Brevo
