CUSTOMER STORY
Les Bougies de Charroux Combines Omnichannel Loyalty and Community Engagement
Discover how Les Bougies de Charroux gamified its customer experience to make its brand shine online and in-store.
About Les Bougies de Charroux
Les Bougies de Charroux is an artisan French brand that creates far more than scented candles — it crafts sensory experiences full of emotion. Born from a passion for craft and candle-making, the brand is built on quality, authenticity, and the pleasure of sharing. Present both in-store and online, it has built a genuine community of enthusiasts who are drawn to products that tell a story and elevate everyday moments.
The Challenge
Unifying the Experience and Engaging the Community
Building on its success online and in-store, Les Bougies de Charroux wanted to unify its customer experience. The technical challenge was significant: seamlessly connecting its online store (Shopify Plus) with its POS system (Cegid Retail Y2). But the real challenge went far beyond simple transactions. The brand wanted to design a loyalty program that would reward its community’s dedication, create playful interactions, and turn loyal customers into true brand ambassadors on social media.
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The Solution
"Le Cercle d’Aurore" — A Tailored Program
With Brevo, Les Bougies de Charroux successfully launched its new omnichannel program: Le Cercle d’Aurore. The system connects its physical stores (Cegid Retail Y2) and its website (Shopify Plus). Here, loyalty is measured in flames. To spark engagement from day one, the brand offers a bonus of 50 flames upon joining the program. Customers then earn flames by purchasing a specific selection of products, eventually allowing them to choose a gift.
Gamification
Social Challenges to Keep the Flame Burning
To go beyond transactional rewards, the brand leverages Brevo’s social engagement features. It has introduced three social challenges that let customers earn extra flames:- Share an unboxing video on social media
- Watch the brand film
- Follow the brand on TikTok
The Results
The Power of Omnichannel and Gamification Combined
From launch, Le Cercle d’Aurore broke down the barriers between the online and physical worlds. The seamless integration between Cegid Retail Y2 and Shopify Plus now gives the brand a full 360° view of its customers while making day-to-day life easier for its sales teams.Above all, community adoption was immediate. By gamifying the experience through flames and social challenges, Les Bougies de Charroux is no longer just recording purchases — it’s nurturing real connections and inspiring its community to champion the brand every day.