EBOOK
German Consumer Survey 2024
We surveyed over 2,000 German consumers about their shopping preferences and summarized the results in this report with many illustrative infographics. Fill out the form to discover what German consumers really want.
FREE EBOOK
This report reveals the shopping behaviors of German consumers, including their impulse buying habits, the factors that influence their purchases, their attitudes toward loyalty programs, and their preferred communication channels with brands — and much more!
What German consumers really want
Online shopping has evolved rapidly, and e-commerce is no longer just about the best product or service. It's more about understanding the people behind the clicks — their desires, preferences, and behaviors.This report reveals the shopping behaviors of German consumers, including their impulse buying habits, the factors that influence their purchases, their attitudes toward loyalty programs, and their preferred communication channels with brands — and much more!

What's inside:
Manufacturer vs. online marketplace
Discover whether consumers prefer shopping on large marketplaces like Zalando or Amazon or directly from the manufacturer’s online store — and what products they love buying the most.
WHY BREVO
Everyone can grow with Brevo
Over 500,000 companies trust Brevo to build better customer relationships. The results speak for themselves: greater earnings, higher engagement, and stronger customer loyalty.Brevo has helped clients:
- Increase engagement by 10%
- Grow conversion rate to 5%
- Boost revenue by 42%

Awarded for excellence





