SUCCESS STORY
+60% revenue from business customers: Aligro's strategy with Brevo
Discover how Aligro turned its digital customer card into a relationship channel to boost purchase frequency and revenue among both business and individual customers.
About Aligro
Aligro is a Swiss, family-owned, independent company, a specialist in foodservice wholesaling and a pioneer in the Swiss market since 1966. The company has 1,000 employees and 14 stores across Switzerland, serving foodservice and retail professionals as well as individual customers.
Join 600,000+ customers around the world who trust Brevo
Aligro's challenges
Increase purchase frequency
Encourage customers to come back more often, in store and online
Boost visibility of offers
Effectively promote card-linked offers and strengthen the relationship, for both business and individual customers
Drive traffic
Drive traffic in store and online with an innovative, flexible digital channelAligro's wallet journey, from download to re-engagement
Real-world examples
Promote offers
Promote offers
The card displays current offers directly and updates automatically with every new promotion. Customers see the visual and details of the offer right on their card, with nothing to download.
The channels Aligro used to drive wallet adoption
Dedicated emails
Push
Sent weekly during key moments, tailored to the region, customer type, and customer group.
Email contests
A channel used to offer the wallet card to customers.QR codes on shopping carts
For key moments, immediacy, and messages with high perceived valueSocial media
A communication channel used to promote the wallet card.
QR codes on mail
Added to mail when a new customer card is created.The results
- +60%
in revenue among walletized business customers
- +40%
in purchase frequency among walletized business customers
- +10%
in average basket size among walletized business customers
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