Following Meta’s WhatsApp pricing update, effective October 1, 2026, service messages sent within the 24-hour customer service window are now charged per message at your market’s utility rate. Previously, only the first message was charged. Utility templates sent within this window are also billed per message.
Marketing template pricing is unchanged, and accounts with the “service conversations free” setting continue to receive free service messages.
You may notice higher credit usage on WhatsApp, so keep an eye on your balance to avoid “insufficient credits” alerts.