You can now control whether object + contact pairs can re‑enter an object-based automation—giving you the same precision you already have in contact-based automations. Prevent duplicate journeys, or allow re‑entry after a set delay to match your use case.
- Flexible re‑entry delays: Opt to allow re‑entry after a set delay (e.g. 1 day or 7 days) to support recurring use cases like price drops or restocks.
- Smarter defaults: New object-based automations now prevent re‑entry by default, evaluated on the contact + object pair.
- No disruption to live automations: Existing automations retain their current behavior, so nothing breaks for workflows already running.