{{EYEBROW: Content type label — identifies the page as a case study (e.g. Customer Story) | 2-3 words, sentence case or all caps}}

{{H1: Lead with the customer main outcome — name the company and the result | max 12 words, outcome-led, specific}}

{{HERO_SUMMARY: 1-2 sentence overview of the customer, their challenge, and the key result. This is the page elevator pitch — make every word earn its place | plain language, no jargon}}

{{STAT_1: Top result metric from the brief (e.g. +100k contacts managed) | number + short label, no full sentence}}
{{STAT_2: Second key result metric | number + short label}}
{{STAT_3: Third key result metric | number + short label}}

{{ABOUT_BODY: 1-2 paragraphs introducing the company. Cover what they do, their market and industry, their business model, and what makes them notable. Write for a reader who has never heard of the company | plain language, neutral tone, no sales language}}

{{CHALLENGE_INTRO: 1-sentence framing of the core problem the customer was facing | sets up the bullet list below}}

{{CHALLENGE_BULLET_1_LABEL: Bold label 2-5 words}}: {{CHALLENGE_BULLET_1_DESC: 1-sentence explanation of this specific pain point}}
{{CHALLENGE_BULLET_2_LABEL}}: {{CHALLENGE_BULLET_2_DESC}}
{{CHALLENGE_BULLET_3_LABEL}}: {{CHALLENGE_BULLET_3_DESC}}
{{CHALLENGE_BULLET_4_LABEL}}: {{CHALLENGE_BULLET_4_DESC}}
{{CHALLENGE_BULLET_5_LABEL}}: {{CHALLENGE_BULLET_5_DESC}}

Join 600,000+ customers around the world who trust Brevo

{{SOLUTION_INTRO: 1-sentence framing of how Brevo addressed the challenge — name the product(s) or approach used | bridges challenge to outcomes}}

{{SOLUTION_BULLET_1_LABEL: Bold label 2-5 words}}: {{SOLUTION_BULLET_1_DESC: how a specific Brevo feature or capability solved a pain point from the challenge section}}
{{SOLUTION_BULLET_2_LABEL}}: {{SOLUTION_BULLET_2_DESC}}
{{SOLUTION_BULLET_3_LABEL}}: {{SOLUTION_BULLET_3_DESC}}

{{BOTTOM_CTA_TITLE: Closing headline — short invitation to act | max 8 words, question or statement form}}

{{BOTTOM_CTA_SUBTITLE: Reinforce the main reason to convert. Keep generic enough to work across stories | 1-2 sentences, plain language}}

{{BOTTOM_NOTE: Optional trust signal below buttons. Default: No credit card required. Leave empty if not needed | 1 short sentence}}

{{H1: Lead with the customer main outcome — name the company and the result | max 12 words, outcome-led, specific}}

{{ABOUT_HEADING: About [Company Name] | 3-5 words}}

{{CHALLENGE_HEADING: The Challenge | 2-4 words}}

Join 600,000+ customers around the world who trust Brevo

{{SOLUTION_HEADING: The Solution | 2-4 words}}

{{BOTTOM_CTA_TITLE: Closing headline — short invitation to act | max 8 words, question or statement form}}