{{EYEBROW: Main keyword of the page — matches the search query or ad group this page targets | 2–5 words, sentence case, no punctuation}}
{{H1: Primary value proposition — lead with the outcome the user gets, not the feature name | max 10 words, active voice, benefit-led}}
{{HERO_SUBTEXT: Expand the H1 with a supporting proof point or secondary benefit. Name the target audience if relevant | 2–3 sentences, no jargon. For bullet-style value props, use the panel on the right instead}}

{{OFFER_OVERVIEW_HEADING: Lead with the outcome the bundle delivers for the buyer — frame it as a complete solution | max 10 words, benefit-led}}
{{OFFER_OVERVIEW_BODY: 2–3 sentences. Sentence 1: name the offer and its core value. Sentence 2: what key capabilities are included. Sentence 3: unifying benefit (e.g. from one platform) | plain language, no jargon}}- {{OFFER_FEATURE_1}} through {{OFFER_FEATURE_N}}: Each item is one included feature or entitlement. Lead with the most impactful items. Format: quantity + feature name (e.g. "5 Sales Advanced seats included") or capability name only (e.g. "Full CRM pipeline management") | 1 line each, no prose}}

{{PROOF_EYEBROW: Section label — frames the section as a differentiator or validation | 2–4 words, all caps or sentence case}}
{{PROOF_HEADLINE: Lead with the key differentiation this offer enables — what does the customer get that they can't get elsewhere | max 10 words, active voice}}
{{PROOF_BODY: 3–4 sentences. Sentence 1: the insight or belief behind this differentiator. Sentences 2–3: how Brevo delivers it. Sentence 4: optional customer proof point or result. Cite a real customer if available | plain language, conversational tone}}{{PROOF_QUOTE: Customer quote or internal validation supporting the heading. Format: italics, quote marks, attribution on next line. Leave empty if no quote is available | 1–2 sentences max}}
{{KEYPOINTS_HEADING: Optional section heading above the 3 cards — leave empty if the cards are self-explanatory | max 8 words}}

{{KEYPOINT_1_HEADING: Name the first key value prop of this offer — lead with the user benefit | max 8 words}}
{{KEYPOINT_1_BODY: Expand the card heading — 1–2 sentences explaining why this matters for the buyer. Be specific, not generic | plain language}}
{{KEYPOINT_2_HEADING: Name the second key value prop | max 8 words}}
{{KEYPOINT_2_BODY: Same rule as Card 1. If pricing is relevant here, be specific — include price, seats, and commitment | plain language}}
{{KEYPOINT_3_HEADING: Name the third key value prop | max 8 words}}
{{KEYPOINT_3_BODY: Same rule as Card 1 | plain language}}