{{HERO_EYEBROW: Event date(s) and location — the most scannable facts about the event | format: "Month D–D, YYYY | City, Country". No punctuation at end}}

{{HERO_H1: Invitation-style headline — lead with the action ("Join us", "Meet us", "Find us") + event name | max 8 words, warm and direct}}

{{HERO_BODY: 1–2 sentences. Sentence 1: confirm Brevo's presence at the event and name the key activity or theme. Sentence 2: what the visitor gains by meeting us (insight, demo, exclusive content) | plain language, conversational tone, no jargon}}

{{HERO_DETAIL_1: Booth or stand location — venue name + hall + booth number (e.g. "Hamburg Messe: Hall A4, Booth C06") | factual, no prose}}
{{HERO_DETAIL_2: Key activity at the event — masterclass, talk, or demo session title (e.g. "Masterclass (Day 1): [Session Title]") | factual, no prose. Leave empty if no session}}
{{HERO_CTA: Action verb + meeting intent (e.g. "Let's meet on-site", "Book a meeting") | 3–5 words, friendly imperative}}

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{{ACTIVITY_1_LABEL: Activity type in all caps — matches the event programme format (e.g. "MASTERCLASS", "KEYNOTE", "WORKSHOP", "PANEL") | 1–2 words, all caps}}

{{ACTIVITY_1_HEADING: Full session title as it appears in the event programme | exact title, title case}}

{{ACTIVITY_1_BODY: 2–3 sentences. Sentence 1: the insight or challenge it addresses. Sentence 2: what attendees learn or take away. Sentence 3: optional hook or unique angle | plain language, no bullet points here}}

{{ACTIVITY_1_DETAIL_DATE: Date, day number, and time (e.g. "🗓️ Tuesday, May 5, 2026 (Day 1) at 3:00 PM") | emoji + fact, no prose}}
{{ACTIVITY_1_DETAIL_SPEAKERS: Speaker names (e.g. "🎤 Speakers: First Last, First Last") | emoji + comma-separated names. Omit if no named speakers}}
{{ACTIVITY_1_DETAIL_EXTRA: Any additional logistical detail — registration period, capacity limit, language (e.g. "📝 Application period: March 18 – April 16") | emoji + fact. Leave empty if not applicable}}

{{ACTIVITY_1_NOTE: Optional fine-print or eligibility note (e.g. "A valid ticket is required to register.") | 1 sentence. Leave empty if not needed}}

{{ACTIVITY_1_HEADING: Full session title as it appears in the event programme | exact title, title case}}

{{ACTIVITY_2_LABEL: Activity type in all caps (e.g. "SIDE EVENT", "NETWORKING", "AFTER PARTY") | 1–3 words, all caps}}

{{ACTIVITY_2_HEADING: Name of the side event — include partner name if co-hosted (e.g. "Lunch with [Partner] & Brevo") | title case}}

{{ACTIVITY_2_BODY: 2–3 sentences. Sentence 1: set the scene — what kind of event and why attend. Sentence 2: what the format or offer is (e.g. free lunch, exclusive drinks). Sentence 3: co-host or partner mention if relevant | conversational, warm tone}}

{{ACTIVITY_2_DETAIL_DATE: Date and day number (e.g. "🗓️ Tuesday, May 5, 2026 (Day 1)") | emoji + fact}}
{{ACTIVITY_2_DETAIL_OFFER: What's included or what to expect (e.g. "🍴 Free Lunch at [Venue]", "🍹 Open bar at [Venue]") | emoji + fact}}
{{ACTIVITY_2_DETAIL_HOSTS: Host and co-host names (e.g. "🤝 Hosts: Brevo & [Partner name]") | emoji + names. Omit if Brevo-only}}

{{ACTIVITY_2_NOTE: Optional eligibility or logistics note | 1 sentence. Leave empty if not needed}}

{{ACTIVITY_2_HEADING: Name of the side event — include partner name if co-hosted (e.g. "Lunch with [Partner] & Brevo") | title case}}

{{BOTTOM_CTA_TITLE: Closing question or invitation — personalised to the event city (e.g. "See you in Hamburg?") | max 6 words, warm and direct}}

{{BOTTOM_CTA_SUBTITLE: 1–2 sentences. Acknowledge the busyness of the event, then make the case for booking a dedicated slot. End with a warm sign-off | conversational, no jargon}}

{{BOTTOM_NOTE: Optional fine-print — leave empty for event pages unless there is a specific eligibility condition | 1 sentence max}}