{{HERO_EYEBROW: Competitor comparison label — always "Brevo vs. [Competitor]" | exact format: "Brevo vs. [Competitor]", title case}}

{{HERO_H1: Lead with the competitor's main pain point — what does Brevo solve that the competitor creates? Frame as a relief statement (e.g. "No more contact-based pricing headaches") | max 12 words, benefit-led, active voice}}

{{HERO_BODY: 2 short paragraphs. Paragraph 1: name the competitor's specific pricing or feature pain point in plain terms — be factual, not inflammatory. Paragraph 2: contrast with Brevo's approach in 1 sentence. End on a confident note (e.g. "No surprises.") | no jargon, conversational}}

{{HERO_REASSURANCE: Friction-reducer below CTA (e.g. "No card required. Cancel anytime.") | 1 short sentence, plain language}}

Awarded for excellence

TransactionalEmail_BestUsability_Small-Business_Total

EmailMarketing_Leader_Mid-Market_Americas_Leader

Personalization_Leader_Mid-Market_Leader

TransactionalEmail_Leader_Small-Business_Europe_Leader

{{SECTION_INTRO_HEADING: Bridge headline between hero and key points — acknowledge the competitor pain, pivot to Brevo. Format: "[Pain point verb] — Brevo has your back." (e.g. "Skip the struggles — Brevo has your back.") | max 10 words, empathetic then confident}}

${{KEYPOINT_1_HEADING: Name the first pain point Brevo solves — lead with the action (e.g. "Stop overpaying as you grow") | max 6 words, imperative or benefit-led}} icon$

{{KEYPOINT_1_HEADING: Name the first pain point Brevo solves — lead with the action (e.g. "Stop overpaying as you grow") | max 6 words, imperative or benefit-led}}

${{KEYPOINT_2_HEADING: Name the second pain point Brevo solves | max 6 words, same "Stop [verb]" pattern as Card 1 for consistency}} icon$

{{KEYPOINT_2_HEADING: Name the second pain point Brevo solves | max 6 words, same "Stop [verb]" pattern as Card 1 for consistency}}

{{KEYPOINT_2_BODY: 1 sentence. "With Brevo, [specific benefit]." Name the specific channels or features included | plain language}}

${{KEYPOINT_3_HEADING: Name the third pain point Brevo solves | max 6 words, same pattern as Cards 1–2}} icon$

{{KEYPOINT_3_HEADING: Name the third pain point Brevo solves | max 6 words, same pattern as Cards 1–2}}

{{KEYPOINT_3_BODY: 1 sentence. "With Brevo, [specific benefit]." | plain language}}

{{TABLE_INTRO_H2: Bold positioning statement that frames the comparison — "Brevo gives you [benefit], without the [competitor's trap]." | max 12 words, strong and confident}}

{{TABLE_INTRO_P1: 1–2 sentences expanding the H2. Name the core differentiator (e.g. volume-based pricing vs contact-based). Call out the competitor by name. End by reinforcing buyer control | factual, no hyperbole}}

Feature	Brevo	{{TABLE_COL3_HEADER: "[Competitor])"}}
Pricing model	Based on email volume	{{TABLE_ROW_PRICING: Competitor cell: their pricing model in plain terms \| factual, 1 line per cell, no editorialising}}
Free plan	300 emails/day, SMS & WhatsApp campaigns,Transactional email included	{{TABLE_ROW_FREE: Competitor cell: their free plan limits.}}
Starter/Essentials plan	From €7/month for 5k emails Includes forms, segmentation, A/B testing	{{TABLE_ROW_STARTER: Competitor cell: starting price + comparable tier. \| "From €X/month for Y emails" format}}
Standard plan	From €15/month Advanced automation, multichannel (email/SMS/WhatsApp), landing pages	{{TABLE_ROW_BUSINESS: Competitor cell: price + comparable tier.}}
Transactional emails (SMTP)	✅ Included on all plans	{{TABLE_ROW_TRANSACTIONAL: Competitor cell: [how competitor charges for it]" \| factual}}
Multichannel (SMS, WhatsApp)	✅ Professional and up	{{TABLE_ROW_MULTICHANNEL: Brevo cell: "Competitor cell: "[how competitor handles it]" \| factual}}
Support	✅ Email support from free plan Phone support from Standard	{{TABLE_ROW_SUPPORT: Competitor cell: their support model. \| factual}}

Brevo: The smarter, more affordable email marketing solution

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