The best Mailchimp alternative for easy, effective email marketing
Move from Mailchimp to a simpler, more flexible email marketing platform. Brevo gives you the tools to create campaigns, automate customer journeys, grow your audience and measure results, with pricing designed to stay predictable as you scale.
Loved by users everywhere
2500+ reviews
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Create, send, and grow with email
Emails that look like your brand
Start with a ready-to-use template or build from scratch with the Drag & Drop Editor. Add your brand colors, fonts, images, and social links, then preview your campaign across devices before you send it.
Better email marketing, better pricing
Switching to Brevo will generate serious savings. Take a look at some of these email sending scenarios:
| Price for an email campaign | Brevo | Mailchimp |
|---|---|---|
| 1 email / month to 500 contacts | $9 | $13 |
| 1 email / month to 1,500 contacts | $17 | $26.5 |
| 1 email / month to 2,500 contacts | $25 | $45 |
| 1 email / month to 5,000 contacts | $32 | $75 |
| 1 email / month to 10,000 contacts | $32 | $110 |
| 1 email / month to 20,000 contacts | $32 | $195.5 |
| 1 email / month to 40,000 contacts | $46 | $289 |
| 1 email / month to 60,000 contacts | $65 | $535 |
| 1 email / month to 100,000 contacts | $82 | $680 |
Awarded for excellence
Compare Brevo vs Mailchimp features
Choosing an email marketing platform is about more than price. Compare the features that shape your day-to-day marketing, from creating newsletters and automating campaigns to supporting customer journeys and scaling beyond email.
Brevo gives you the tools to start with the essentials, then build more advanced marketing workflows as your business grows.
| Features available | Brevo | Mailchimp |
|---|---|---|
| Email marketing |  | |
| Transactional emails | | Paid add-on |
| SMS marketing | | Text Marketer plugin |
| Transactional SMS | | |
| Marketing automation | | |
| Email client testing | | |
| Real-time statistics | | |
| Email support | | |
| Phone support | From $18 | From $350 |
| Video tutorials | | |
| Pre-made workflows | | paid plans |
| Custom workflows | | |
| Webpage visit triggers | |  |
| Send automated SMS | | paid plans |
| Send contact information to a webhook | | |
| Send Time Optimization | | |
| Behavioral Targeting | | higher plans |
| Branching logic | | higher plans |
Effortless and free email templates for everyone
Choose from over 40 free, fully responsive email templates — ready to use instantly, no coding required. Unlock full access to our template gallery and powerful email editors, including drag-and-drop, rich text, and HTML options with a free Brevo account. Creating professional emails has never been easier.
Why marketers switch from Mailchimp to Brevo
Switched from Mailchimp
"So far the transition from using another service (Mailchimp) has been seamless. I noticed that the Brevo platform is more user friendly and not as clunky as MC. We were looking for a platform that was a bit smarter/easier to use."
Great customer service
"Their subscription model (emails sent, not number of people in your database) makes it a perfect option for any size company. No need to worry about growing your database and seeing your costs explode. The only thing that matters is how many emails you sent per day (free plan) or month (paid plan)."
Excellent alternative to MC
"Unlike Mailchimp, Brevo doesn’t nickel-and-dime you for every extra contact or feature. You get access to advanced email sequences, SMS campaigns, and CRM features at a fraction of the cost. Deliverability has been excellent, and the support team is responsive and helpful."
All the features our users love
Integrations: Connect Brevo to your favorite tools
Brevo connects seamlessly with 150+ leading digital tools. With our vast plugin library, it’s easy to sync our email marketing software with your website, knowledge base, or ecommerce store. Our integrations include:
- CMS: WordPress, Wix
- Ecommerce: Shopify, WooCommerce, PrestaShop, Magento
- CRM: Salesforce, Zoho, Pipedrive
- Payment services: Stripe, PayPal
- Automation tools: Zapier, make
Free forever, no credit card needed
Best for individuals and solopreneurs building an online presence.
Starter
Best for single users starting with email and multi-channel marketing.- From 5,000 emails per month
- Email & SMSSend email & transactional messages. SMS credit sold separately.
- Drag & Drop email editorCraft polished emails fast—just drag, drop, and send.
- Email templatesJumpstart campaigns with responsive templates tailored to your industry and use case.
- AI content generatorDraft subject lines and email copy, adjust tone, and more.
- Advanced segmentationSearch, save, and manage contacts with filters like demographics, website activity, campaign engagement, and custom events. Create as many segments as you need.
- FormsCreate branded forms to capture leads and grow your list. Automatically trigger follow-up emails as soon as someone signs up.
- Basic reporting & analyticsTrack opens and clicks to measure campaign performance.
- Email supportGet help via email from our customer care team. Support available in 6 languages.
- per monthNo Brevo logo
- per monthSales Essentials
Standard
Best for small businesses ready to automate and test campaigns.- Marketing automationCreate an unlimited number of automated, multi-step workflows to engage users at key moments along their journey.
- A/B testingTest subject lines or content variants to improve opens and clicks.
- Click heatmaps, geography & device reportsAdvanced email reportingSee where and how contacts engage to optimize future campaigns.
- AI send time optimizationAutomatically send emails when each contact is most likely to engage.
- Web & event trackingTrack on‑site behavior and custom events to trigger messages and segment with precision.
- 1 page includedLanding pagesCreate standalone campaign pages without a developer.
- No Brevo logoRemove the “Sent with Brevo” footer to keep emails strictly professional.
- per monthSales Essentials
Professional
Best for teams leveraging data and AI to drive growth across channels.- From 150,000 emails per month
- WhatsApp, Popups, Mobile & Web PushAdditional marketing channels
- 10 seats includedMulti-user access
- Contact scoringGet contact scores based on engagement, purchases, and behaviors to trigger automations or create targeted segments. Includes RFM, CLV and more.
- Advanced ecommerce featuresDrive sales with AI recommendations, back-in-stock alerts, and coupons.
- AI segmentationLet Aura AI suggest audience groups based on behavior and attributes to accelerate targeting.
- AI Data AnalystAsk plain‑language questions and get instant answers from your data with Aura AI.
- Phone supportSpeak directly with our team when you need faster resolution.
- Deliverability Specialist supportWork with an expert to improve email deliverability and inbox placement. 3 hours per year included.
- per month/userSales Advanced
Enterprise
Best for companies with 1M+ contacts needing custom solutions & full data control.Custom price
- Multi-account managementManage multiple business units & brands under one master account.
- Custom objectsImport all your unique data—like subscription dates or store locations—and use it to create more personalized customer journeys.
- Brevo Mobile WalletDigitize loyalty cards, vouchers, tickets, and more—then send mobile wallet notifications to drive repeat sales and visits.
- Custom loyalty engineCreate and manage a fully integrated loyalty program with customizable points, tiers, and rewards—natively connected to your customer data to boost retention and LTV.
- Custom data integrationsSync customer data across your warehouse, POS, ERP, and other systems with Brevo via direct connectors or secure SFTP — ensuring accurate, up-to-date information everywhere.
- Dedicated IPMaintain full control of your sending reputation with a dedicated IP.
- SSO & SAMLSecure, enterprise‑grade single sign‑on for centralized access management.
- Tailored onboardingReceive personalized setup support, hands-on training, integration assistance, and strategic guidance to launch faster.
- CSM supportRecurring strategic support to build campaigns, analyze performance, and reach your goals (limited time).
- Sales Advanced
