Brevo vs. Mailchimp
No card required. Cancel anytime.No more contact-based pricing headaches — Brevo makes it simple
Mailchimp’s pricing grows fast with your business — charging for every contact, even duplicates, and adding fees for essential features like SMS or transactional emails.
Brevo keeps it simple: multichannel tools, transparent pricing based on email volume, and no fees for essential features. No surprises.
4.5
Awarded for excellence
Skip the struggles — Brevo has your back.
Stop overpaying as you grow
With Brevo, you only pay for emails sent.
Stop paying extra for the basics
With Brevo, SMS, WhatsApp, and transactional email are all included — no surprise charges.
Stop support struggles
With Brevo, real human support is included on all paid plans.Brevo gives you more freedom to grow, without the pricing traps.
Brevo gives you the freedom to grow without penalties. Whether you're sending 500 or 500,000 emails, you're in control of what you pay — unlike Mailchimp, where contact-based pricing and missing essentials can hurt your growth.
The choice is clear.
| Feature | Brevo (Free → Standard) | Mailchimp (Free → Standard) |
|---|---|---|
| Pricing model | Based on email volume | Based on contact count (500–200k+) |
| Free plan | 300 emails/day, SMS campaigns,Transactional email included | 500 contacts/day Mailchimp branding, no transactional |
| Starter/Essentials plans | From $9/month for 5k emails Includes forms, segmentation, A/B testing | From $13/month for 500 contacts and up to 5k emails Features scale with cost |
| Standard plans | From $18/month Advanced automation, multichannel (email/SMS), landing pages | From $20/month Advanced segmentation, multivariate testing |
| Transactional emails (SMTP) | ✅ Included on all plans | ❌ Only available via add-on |
| Multichannel (SMS, WhatsApp) | ✅ Built-in across plans (WhatsApp in Professional plan) | ❌ Requires integrations or separate tools |
| Support | ✅ Email support from free plan Phone support from Business | ❌ Limited on lower plans Phone only on Premium |
