A reactivation email is an email designed to re-engage inactive subscribers who haven’t interacted with your emails or platform for a while. These emails aim to rekindle interest by offering something of value, such as updates, exclusive offers, or reminders about the benefits of staying connected.
This type of email serves as a way to understand subscriber preferences and strengthen relationships. It’s an opportunity to address why engagement dropped off, often through surveys or personalized messaging, to create content that resonates. Reactivation campaigns help retain valuable contacts while keeping your email list clean and focused.