Personalization is the process of customizing marketing messages, like emails or website offers, to fit each customer's specific needs and interests. This is done by using information you know about them, such as the customer's name, purchase history, location, or website behavior. This helps you send relevant messages that they'll actually care about.
For example, in email marketing, you can create personalized subject lines, send tailored product recommendations, or share special offers. This personalized approach often leads to better results, such as increased email opens, clicks, and conversions.
Compared to generic messages, personalized content is likelier to resonate with each individual customer, which boosts satisfaction and loyalty over time. Companies that use personalization create better customer experiences and stand out against the competition.