A nurture campaign is a marketing strategy that aims to accompany potential customers (leads) along their customer journey with targeted and personalized content, gradually lead them to a purchase decision. These campaigns are based on continuous communication and are often aimed at prospects who are not yet ready to buy.
Typical nurture campaign content includes informative emails, helpful blog articles, product presentations, or case studies that strengthen trust and offer added value. Automated workflows ensure that leads are contacted with the right information at the right time.
The goal of nurture campaigns is to build a relationship, keep your brand in people's minds, and ultimately increase conversions by converting leads into paying customers.