Live chat is a software that appears as a chat widget on your website and lets you communicate directly with site visitors. You can let them initiate a chat if they need help or you can reach out manually or automatically in order to achieve specific goals, e.g. let them know about a promotion.
There are many ways businesses can use live chat to engage and assist customers throughout their journey. For instance, live chat can be used to offer real-time assistance to customers browsing products, answer questions, and help with checkout. On your website, it can also be used to guide visitors to specific pages or help them find desired information.