Direct marketing is a marketing strategy that involves communicating directly with target customers to promote products or services. It bypasses intermediaries (i.e. traditional mass media channels) and focuses on personalized messages delivered directly to individuals.
Typical direct marketing channels include email, SMS, WhatsApp and social media. Through direct marketing, businesses can target specific customers and build stronger relationships. Direct marketing often leads to higher conversions, due to its targeted approach. It can also be used for various marketing goals, from brand awareness to lead generation and sales.