CRM stands for Customer Relationship Management. It refers to the software system used to store and manage all information concerning your customers and leads.
A CRM system helps businesses stay connected to customers, streamline processes, and drive revenue. Typically, CRMs offer tools for:
- Managing customer data (e.g. contact info, perferences, purchase history)
- Tracking sales (e.g. sales pipelines and sales forecasting)
- Marketing automation (e.g. automated email campaigns)
Common use cases for CRM software include lead management, automation, segmentation, and customer support.
CRM providers include Brevo, Salesforce, HubSpot, and Zoho.