In email marketing, the click rate is a metric that measures the percentage of email recipients who clicked on a link within an email. It's a key indicator of how engaging your email content is and how effective your email marketing campaign is.
Here's the formula to calculate click rate:
Click-Through Rate (CTR) = (Number of Clicks / Number of Delivered Emails) x 100
Most email marketing platforms, such as Brevo, Mailchimp, and HubSpot, provide built-in tools to track click-through rates and other key metrics. They often display this information in easy-to-understand dashboards.