Chat refers to the conversation window that appears when someone visits your website. It allows the visitor to communicate directly with a company representative.
Live chat enables real-time conversations with website visitors to answer questions, provide support, and guide them through the buying process.
Overall, chat is a powerful tool that can help businesses improve customer engagement, increase sales, and drive growth. By implementing live chat and other chat-based marketing strategies, businesses can stay ahead of the competition and build stronger relationships with their customers.