B2C stands for Business-to-Consumer. It's a type of business model where companies sell products or services directly to individual consumers.
This is different from the B2B model, where transactions occur between businesses. The B2C sales cycle tends to be shorter than B2B, and is often driven by impulse or need. When it comes to B2B marketing, the focus tends to be on product features, pricing, and promotions.
Common B2C businesses include retail, ecommerce, subscriptions, and freelance services.