B2B stands for Business-to-Business. It's a type of business model where companies provide products or services for other companies or organizations.
This is different from the B2C (Business-to-Consumer) model, which targets individual consumers. The B2C sales cycle tends to be longer and more complex than B2C, and often involves several decision-makers. When it comes to B2B marketing, the focus tends to be on building relationships and providing solutions.
Common B2B businesses include SaaS (Software as a Service), technology solutions, and professional services. For example, Brevo offers B2B marketing tools to help companies reach new clients and strengthen customer relationships.