What is email marketing automation?

Email marketing automation is a way to send one-to-one emails based on customer data or behavior. This empowers you to send the right messages to the right customers at the right time. To automate emails, you’ll need email marketing automation software like Brevo.

Why do you need email marketing automation software?

Email marketing automation software is a must for growing businesses. Your goal is to create personalized customer experiences for everyone on your contact list. However, it takes a lot of time and resources to plan each campaign manually. That’s where marketing automation comes into play. Use automation to streamline your marketing efforts and send personalized messages at scale. Email marketing automation helps you work smart and boost ROI. Whether you’re an ecommerce site or small business, email marketing automation offers a host of benefits.

What is the difference between email marketing automation and transactional emails?

Email marketing automation and transactional emails have different purposes and triggers. Email marketing automation is for marketing purposes (e.g. welcome messages, birthday greetings). They’re triggered based on contact attributes or behavior. Transactional emails are informational (e.g. order confirmations, password resets). They’re triggered by actions taken by a contact that need non-promotional responses.

Does Brevo offer a free plan?

Yes! Brevo’s basic email automation features are available for free. The free plan gives you access to the automation editor, page tracking, and automations for up to 2,000 contacts. You’ll also get other marketing features (e.g. custom signup forms, real-time statistics, 40+ email templates). For more automation capabilities, upgrade to a paid plan starting at $9/month. Or contact our sales team to see how Brevo can help you leverage marketing automation to achieve your goals.

Email Marketing Automation Software

Get better results in less time with automated email campaigns

Award-winning email marketing software

Grow your business with email marketing automation

Enhance your marketing strategy and increase returns. Personalize your messaging for a 5-star customer experience. Email marketing tools like Brevo help you scale with pre-built automation workflows, free email templates,
and dynamic content.

Create personalized customer experiences at scale

Welcome new subscribers

Start each customer relationship off right with automated welcome emails.

Nurture leads

Engage customers with triggered emails, from follow-ups to notifications.

Drive sales

Boost conversion rates with perfectly timed messages across the customer journey.

Get better results with automated emails

Trigger messages at the right time, every time, with email marketing automation software. Engage your target audience at crucial touchpoints — all without lifting a finger.

Brevo offers core automation features, including autoresponders, lead scoring, and email list segmentation.

Scale your marketing efforts

Spend less time manually configuring email blasts. Email automation platforms help you improve returns and streamline your marketing efforts.

Run email marketing campaigns on autopilot
Update customer data in real time
Automatically segment email lists

Build strong customer relationships

Offer value across the customer journey with personalized email content. This helps you enhance the customer experience and increase open rates. Brevo’s email marketing automation tools help you personalize your messaging, manage lead generation, and run drip campaigns.

Welcome email sequences for new subscribers
Re-engagement emails to renew interest in your brand
Personalized subject lines and dynamic content

Boost revenue growth

Drive conversion rates and encourage sales with email marketing automation. Prioritize leads with the highest potential to convert. Then entice them with perfectly timed messages. Brevo’s email marketing automation software lets you create automations and lead scoring models to better target customers.

Birthday or anniversary emails with special offers
Abandoned cart emails to recover lost revenue
Automated lead scoring to identify high-quality leads

Dive right in with easy-to-use email automation tools

Set up your email marketing campaigns — then let your marketing platform do the rest. With flexible functionalities and ease of use, Brevo’s email marketing solution makes automation effortless.

Intuitive automation editor

Automate messages in minutes with the user-friendly automation editor. Start with ready-made automations or build your own — no technical skills needed.

Pre-built automation templates
Drag-and-drop editor (now in beta)
Multichannel automations for email and SMS marketing

Page-tracking features

Automate messages with page-tracking and ecommerce APIs. Use the Brevo Tracker to trigger email automation workflows based on website behavior.

Automated emails triggered by link clicks and page visits
Integrations for ecommerce businesses (e.g. Shopify, WooCommerce)
CMS and CRM plugins (e.g. WordPress, Salesforce)

Hyper-personalization

Capture attention and personalize your messages for each individual customer.

Personalized email subject lines and preview text
Dynamic content based on contact attributes
Advanced contact list segmentation

Real-time analytics

Analyze automated emails for improved performance and campaign optimization.

Overview of key metrics (e.g. open rates, click rates, deliverability)
A/B testing to see what resonates with your customers
Easy-to-understand campaign dashboard

Over 500,000 customers worldwide

Businesses across industries have built better customer relationships with Brevo.

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1,700+ reviews
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Frequently asked questions

Email marketing automation software is a must for growing businesses. Your goal is to create personalized customer experiences for everyone on your contact list. However, it takes a lot of time and resources to plan each campaign manually. That’s where marketing automation comes into play. Use automation to streamline your marketing efforts and send personalized messages at scale. Email marketing automation helps you work smart and boost ROI. Whether you’re an ecommerce site or small business, email marketing automation offers a host of benefits.
Email marketing automation and transactional emails have different purposes and triggers. Email marketing automation is for marketing purposes (e.g. welcome messages, birthday greetings). They’re triggered based on contact attributes or behavior. Transactional emails are informational (e.g. order confirmations, password resets). They’re triggered by actions taken by a contact that need non-promotional responses.
Yes! Brevo’s basic email automation features are available for free. The free plan gives you access to the automation editor, page tracking, and automations for up to 2,000 contacts. You’ll also get other marketing features (e.g. custom signup forms, real-time statistics, 40+ email templates). For more automation capabilities, upgrade to a paid plan starting at $9/month. Or contact our sales team to see how Brevo can help you leverage marketing automation to achieve your goals.

Get started with email
marketing automation

Automate emails for up to 2,000 contacts — all for free. Sign up for Brevo’s email marketing automation software today.

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