3.7M players, 45% open rate: inside Mon Petit Prono's record-breaking engagement
The football (soccer) prediction app relies on marketing automation to extend the game experience beyond the app, all while keeping the quirky tone that makes it a hit.
- 3.7M users
- >45% average open rate (Daily newsletter)
- 0.10% unsubscribe rate
About Mon Petit Prono
Mon Petit Prono (MPP) is a true fan favorite and the go-to app for predicting match outcomes with friends or colleagues during major international soccer competitions. Created by the team behind Mon Petit Gazon (MPG), the app set a new all-time record during the 2026 World Cup, bringing together 3.7 million players. Acquired alongside its sister app, MPG, by the Ligue de Football Professionnel (LFP Media) in 2022, MPP stands out for its ease of use, its friendly feel, and the warm, humorous editorial voice that its creators are known for.
The challenge
With exponential growth in its fan base during major international competitions, MPG faced several challenges in staying connected with its players:
- Ensuring flawless deliverability: they had to ensure communications reached users' inboxes even as their fan base grew massively.
- Keeping the "MPP" tone at scale: the team needed to preserve its closeness, its informal voice, and its signature humor, even while sending millions of emails.
- Creating a smooth omnichannel experience: they needed to avoid redundancy across channels (email, push notifications, in-app alerts, social media) while keeping users engaged throughout the season.
The real challenge was to automate the user relationship intelligently, without losing the fiercely community-driven spirit that has powered the game's success from day one.
Join 600,000+ customers around the world who trust Brevo
The solution
MPP adopted Brevo to orchestrate its entire relationship marketing:- Advanced segmentation: the team segments its contacts by league played and by language, enabling highly relevant messaging.
- Lifecycle marketing automation: automated scenarios take over at every key moment of the game (account creation, transfer window, starting lineup, weekend results, player injuries), always steering clear of generic, one-size-fits-all messages.
- A newsletter turned into a daily ritual: during the 2026 World Cup, the MPP Gazette was sent every day to more than 2 million active subscribers, reaching an average open rate above 45% and an unsubscribe rate of just 0.10%, proof that the content creates real value for its readers.
Results achieved with Brevo
- 3.7M
users on Mon Petit Prono during the 2026 World Cup
- >45%
average open rate on the MPP Gazette (2026 World Cup)
- 0.10%
unsubscribe rate despite daily sending throughout the 2026 World Cup
A unique experience for every user
During the 2026 World Cup, the daily MPP newsletter reached an average open rate of over 45% among 2 million active subscribers. MPP has managed to turn email into a channel as eagerly awaited as the evening match. And today, the closeness built through Brevo generates between 500 and 1,000 replies to their emails every week. The MPP team makes a point of answering every single one, cultivating the unique experience that turns a simple user into a true ambassador.