How crème de la crème engages its community of decision-makers with Brevo
To run its exclusive club, "Crème Connect", crème de la crème chose Brevo. They put quality ahead of quantity to drive exceptional engagement rates among C-level executives.
- 63% average open rate on VIP invitations
- 48% click rate
- 3,500 C-level contacts
About crème de la crème
crème de la crème is the go-to platform connecting expert freelancers (tech, data, marketing, cybersecurity…) with SMEs, mid-sized companies, and large corporations. To bring its senior clients and prospects together, the company launched "Crème Connect", an exclusive club for C-level executives.
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Running C-level communication without getting lost in the crowd
At crème de la crème, the tech team already automates some of its campaigns with Customer.io. But for Ambre Prigent, President and co-founder of Crème Connect and VP of Marketing at crème de la crème, it was essential to keep the Crème Connect contact base out of overly automated flows.
The challenge: find an intuitive tool that lets her manage her base of 3,500 highly qualified decision-makers on her own. The goal was to send them exclusive, tailored communications, especially invitations to dinners and themed events (data, cybersecurity, etc.), without depending on a technical team.
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Brevo for a precise, autonomous approach
Ambre adopted Brevo to run all communication for the Crème Connect community:
- Manual, precise segmentation: Each contact is added and sorted by topic (e.g. a "Cyber" list, a "Data" list) so that every invitation is relevant.
- Full autonomy: Unlike the company-wide automation tool, seen as too technical, Brevo is the "Canva" of marketing for Ambre: accessible and intuitive.
- A straightforward multichannel approach: Email for newsletters and invitations paired with SMS reminder campaigns before events (3 days before and on the day) to maximize attendance.
The results
- 63%
open rate
Average across VIP invitations - 48%
click rate
Strong engagement thanks to relevant targeting - 3,500
C-level contacts
A highly qualified base, managed with a personal touch
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