Brevo’s Marketing Platform offered a comprehensive solution that empowered Adbloom to streamline their communication efforts and explore new lines of business.
Andrew was able to meet all his marketing requirements within a single platform, reducing his tech stack and simplifying operations.
“As CEO, it’s my job to enable my people to do their best work in the simplest and easiest way with the lowest amount of friction possible. Simultaneously, we have to deliver exceptional service to our creator and influencer partners. With Brevo, our people are able to start using the system quickly because their system is intuitive. Versus having four different systems, where the amount of process was significantly more rigorous.”
Adbloom utilized Brevo’s segmentation and automation capabilities to easily speak to their different audiences (affiliates, partners, customers, and clients’) and deliver personalized content that drove engagement and improved conversion rates.
Flexibility in Brevo’s pricing model allowed Adbloom to experiment with new features in a cost effective manner as the needs of their clients evolved.
“Brevo’s all-in-one solution allows us the flexibility to try new things, to scale up or down as needed, without adding another tool or heavy investment. The best part is that we only pay for what we actually use.”
This flexibility allowed them to expand their services, taking on new lines of business such as managing landing pages and lifecycle automations for new clients, thus diversifying revenue streams and bolstering Adbloom’s growth trajectory.