You can now use Brevo’s Wallet passes without a Brevo CRM. A new API endpoint returns a personalized, download-ready URL for a wallet pass, so you can build a complete standalone flow:
- Create a contact with custom attributes (name, tier, points balance, and more)
- Generate a pass link for that contact using the new endpoint
- Share the URL with your customers to download the pass
- Updates happen automatically. When contact attributes change, the pass reflects the new data instantly, with no extra API calls or automation needed.
Ideal for loyalty programs managed outside Brevo CRM, customer-facing portals that issue dynamic passes, and mobile apps that need real-time wallet content.