Turn contact behaviour into scores that keep themselves current, like average re-order value, email engagement score or churn risk score. Build one from a ready-made template or describe it to Aura in plain language, review the live preview, and Brevo recalculates it automatically as contacts act. Each value becomes a regular contact attribute you can use in segments, automations, personalization and reports.
Ready-made templates across E-commerce, Engagement, Revenue and Contact categories:
- Average re-order value
- Email engagement score
- Days since last purchase
- Churn risk score
- Number of orders placed
- Discount usage rate
- Contact age in days
- Predicted lifetime value
Manage them under Settings > Contacts > Calculated values