Brevo vs. Mailchimp

No more contact-based pricing headaches — Brevo makes it simple

Mailchimp’s pricing grows fast with your business — charging for every contact, even duplicates, and adding fees for essential features like SMS or transactional emails.
Brevo keeps it simple: unlimited contacts, multichannel tools, and transparent pricing based on email volume. No surprises.

No card required. Cancel anytime.

4.5

4.6

4.6

Awarded for excellence

Skip the struggles — Brevo has your back.

Stop overpaying as you grow

With Brevo, contacts are unlimited and you only pay for emails sent.

Stop paying extra for the basics

With Brevo, SMS, WhatsApp, and transactional email are all included — no surprise charges.

Stop support struggles

With Brevo, real human support is included on all paid plans.

Brevo gives you more freedom to grow, without the pricing traps.

Brevo gives you the freedom to grow without penalties. Whether you're sending 500 or 500,000 emails, you're in control of what you pay — unlike Mailchimp, where contact-based pricing and missing essentials can hurt your growth.

The choice is clear.

Feature	Brevo (Free → Business)	Mailchimp (Free → Premium)
Pricing model	Based on email volume (unlimited contacts)	Based on contact count (500–200k+)
Free plan	300 emails/day, SMS & WhatsApp campaigns,Transactional email included	500 contacts/day Mailchimp branding, no transactional
Starter/Standard plan	From $9/month for 5k emails Includes forms, segmentation, A/B testing	From $20/month for 500 contacts and up to 6k emails Features scale with cost
Business/Premium plan	From $18/month Advanced automation, multichannel (email/SMS/WhatsApp), landing pages	From $350/month Advanced segmentation, multivariate testing
Transactional emails (SMTP)	✅ Included on all plans	❌ Only available via add-on
Multichannel (SMS, WhatsApp)	✅ Built-in across plans	❌ Requires integrations or separate tools
Contact storage	✅ Unlimited on all plans	❌ Billed by number of contacts — including duplicates/unsubscribed
Support	✅ Email support from free plan Phone support from Business	❌ Limited on lower plans Phone only on Premium

Brevo: The smarter, more affordable email marketing solution

With Brevo, you only pay for the emails you send, no surprises or extra fees. Easy to use, smart features, and support that’s got your back. Ready to save money and get results? Give Brevo a try!

Solutions for every business

“Brevo gives us the functionality and flexibility we need to manage our marketing engagement as well as our sales pipeline while saving us $30,000 annually compared to HubSpot.”