A triggered email is an automated message sent based on specific actions or events, such as signing up for a newsletter, abandoning a cart, or completing a purchase. These emails are highly targeted and relevant to the recipient's behavior.
Unlike regular campaigns, triggered emails respond to real-time activity, creating timely engagement. Examples include welcome emails, password reset instructions, and transactional messages like order confirmations. They are important for nurturing relationships and driving conversions through contextual communication.