Spam refers to emails sent without consent, often in bulk, and typically irrelevant to the recipient. These messages are frustrating for users and can harm the sender’s reputation if flagged by spam filters or reported by recipients.
To avoid this, ethical marketers prioritize permission-based lists, sending content that’s useful and tailored to the audience. Transparent practices, like clear sender information and easy opt-out options, build trust and keep campaigns compliant with anti-spam regulations.