SMS marketing involves sending text messages to connect directly with customers. It’s ideal for delivering quick updates, timely reminders, or exclusive promotions in a format that’s simple and direct. Because text messages often have high open rates, they’re a powerful way to grab attention.
For success, SMS campaigns should be concise, relevant, and sent at appropriate times. Respecting opt-in preferences and providing clear value helps build trust and makes text messaging an effective addition to broader marketing efforts.