Retargeting is a marketing strategy that reconnects with users who have previously interacted with your brand but haven’t completed an intended action, such as making a purchase. By serving targeted ads on other websites or platforms, retargeting keeps your brand visible and reinforces interest.
For email marketing platforms like Brevo, retargeting can include tailored email campaigns based on user behavior, such as abandoned cart reminders. This approach helps bring prospects back into the conversion process and encourages them to take the next step.