An onboarding email is the first email or series of emails that welcomes new customers, subscribers or users after registration. It helps recipients to familiarize themselves with a product, service or platform.
The goal of an onboarding email is to make getting started with your product as service as easy and painless as possible. Typically, onboarding emails contain welcome messages, instructions, helpful tips, or personalized recommendations.
Effective onboarding emails improve user engagement, reduce customer support costs, and lay the groundwork for long-term customer relationships.