A newsletter tool, also known as newsletter software, is an email applications that is used to send serial emails to a list of recipients. With newsletter tools, it's easier to design and personalize newsletters as well as easily manage subscriptions, unsubscriptions and email lists. Brevo, for example, is an example of a newsletter tool.
Many newsletter tools offer additional features such as A/B tests, Send Time Optimization, and detailed reports that help you measure and improve the success of campaigns.
Today, newsletter tools often integrate seamlessly with CRM systems or marketing automation software to ensure optimal targeting. This not only helps companies to send regular updates, but also to strengthen their customer relationships and increase the ROI of their email marketing campaigns.