Inbound marketing is a marketing strategy that consists of attracting leads through high quality content assets (blog articles, whitepapers, webinars, etc.). The technique works by means of a ‘pull’ method whereby leads are pulled towards you rather than forcing unsolicited advertising material upon them.
Instead of interrupting potential customers with outbound tactics like cold calls or unsolicited emails, inbound marketing draws them in organically. By producing high-quality content, businesses can attract visitors to their website, generate leads, and nurture them into loyal customers.
Key components of inbound marketing include email marketing, content marketing, social media marketing, and search engine optimization (SEO).