An email heat map is a visual representation of how your email recipients interact with your email content. It uses color-coding to show areas of high and low engagement. Warmer colors (red, orange) indicate areas with high engagement, while cooler colors (blue, green) indicate lower engagement.
By analyzing heat maps, you can gain valuable insights into click-through rates (CTR), scroll depth, as well as other ways subscribers interact with your content.
Use heat maps to identify hotspots (i.e. areas of high engagement). See how you can improve future campaigns, especially with regard to the call-to-action (CTA) or email layout.