Facebook ads are paid advertisements displayed on Facebook's platform. They can appear in the News Feed, Stories, or other sections. Businesses can target specific audiences based on demographics, interests, and behaviors, ensuring their message reaches the right people.
Facebook ads come in various formats, including image, video, carousel, and Instant Experience ads. They offer benefits like a vast audience, precise targeting, visual appeal, measurable results, and cost-effectiveness.
To create a Facebook ad, first decide on your goal (e.g. build brand awareness). Then set your ad budget and period of time you want the ad to run. From there, select your audience based on demographics such as location, gender, and age.
Note that while Facebook ads are most effective at building brand awareness and boosting engagement, they can also be used to drive sales.